HALIFAX – Creative social agency Colour’s media business is growing and expanding, with new leadership in place to oversee planning and analytics.
To better support clients in a business that grew dramatically in its first year, ColourMedia hired Leonard Roberts as Director of Planning and Analytics.
“Marketers and communicators continue to look to digital and the power of data that comes from these approaches,” said Chris Keevill, CEO of Colour. “Working with such a bright leader as Leonard Roberts will help existing and new clients make the most of data to connect with the people they need to connect with.”
A senior consultant formerly with MW360 Media, Time+Space Media and GenieKnows.com, Roberts is responsible for ColourMedia’s data analytics, insights and optimization for clients across North America in paid, owned and earned media. Based in Halifax, Roberts holds a Master’s Degree in E-Commerce from Dalhousie University and a Bachelor of Commerce from Saint Mary’s University.
“In his first six months at ColourMedia, our clients tell us that Leonard is a standout professional who brings sharp thinking to their respective accounts,” added Keevill. “Leonard is constantly evaluating and analyzing performance, seeking ways to optimize and make the most of media spending on behalf of clients. His enthusiasm for and interest in the success of a client’s business reflects a strong partnership with many of our partners.”
ColourMedia launched last fall under the leadership of Randy Newman, based in New York. Colour’s business is growing primarily through such clients as Nestlé, Wrangler, GlaxoSmithKline, Hankook Tire, Post Foods and AstraZeneca. In addition to leaders like Roberts, since July, Colour has hired three new digital strategists, as well as four new social engagement professionals to work out of Colour’s new downtown Halifax office at the TD Centre, 1791 Barrington Street.
“Talent from Nova Scotia universities and college that Colour is hiring can compete all over the world,” said Keevill. “We are exporting the services provided by that talent from our head office in Halifax to our offices in Toronto and New York for our national and international clients.”
With offices in Atlantic Canada, Toronto and New York City, Colour is exporting creativity to markets everywhere. The company is owned by majority shareholder Chris Keevill (CEO), Savior Joseph (President), Robert Batherson (President, PR) and Sarah Flynn (Senior VP).