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Why work at Colour?
March 29, 2023
The Unbeatable Benefits of Joining Colour
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  • Under : Digital Marketing

Told from the perspective of a current co-op student.

Thinking about a co-op placement with Colour? Here’s why you should consider it!

My Background

I am a Commerce Co-op student from Dalhousie University in my second year. I’ve been working at Colour for over 3 months now and have been enjoying every minute of it. I get first hand experience creating and managing campaigns, something that without Colour I would not get until after I graduated. It is a really valuable learning experience for me to be able to watch and learn from people who are at the top of their field. 

The Culture

The company culture at Colour is supportive. Even with a hybrid environment and employees in different cities and countries, we’re still able to connect with each other and build meaningful relationships. Though I’m based in Halifax,  I’m still able to learn from and get to know the employees in Toronto on a very similar level to those I see in the office. We do bi-weekly huddles where we present topics to each other that are uplifting, fun, or educational that allow us to enjoy that collaborative office environment. On Friday afternoons we have catch up calls where we get to experience the “water cooler” chatter even if we’re not physically present with one another. I’ve met some truly great people that I know I will be able to maintain relationships with even past my time at Colour.

The Opportunities

I have had the chance to work with the entire strategy team throughout different projects, and Colour has done a great job at giving me a variety of experiences and projects to work on. I came into this job with limited knowledge but the team has given me so many chances to learn, and presented unique experiences that will prepare both myself and future co-op students for life after university. Being a co-op student a digital agency gives us a chance to explore where we want to work in the future, and helps us to decide what we want out of a workplace. Being able to work in the industry we are considering will help us gauge if it’s right for us, and allow us to scout out which opportunities will provide the best future for us. I have had opportunities to work closely with big clients and leaders in the pharmaceutical and healthcare industries. More than learning about the industry, I get to develop professional skills such as public speaking, written and oral competency and more.

Why does Colour like it?

I asked one of our senior strategists, Emma Richter, why Colour likes hiring co-op students: “We love the Co-op program because it introduces us to potential future candidates and helps us to understand what types of experiences new graduates are leaving with: what they’re learning in university and on their other, similar work terms. Co-op programs are also a great way for us to further understand and improve our training and onboarding processes for the future.” 


March 8, 2023
International Women’s Day 2023
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  • Under : Digital Marketing

“Women belong in all places where decisions are being made.”

– Ruth Bader Ginsburg

To honour International Women’s Day, Colour wanted to shed a spotlight on our amazing team of women. Our team would not be as strong as it is without the expertise, diligence, and hard work of these individuals, so today, and every day, we applaud them. 

Gender inequality is an issue that is still prevalent in business. We want to recognize that being a woman working in male-dominated sectors can be challenging and does not come without obstacles. Unfortunately, women are consistently overlooked, underpaid, and dismissed. Women often work more hours for less appreciation and respect. They are consistently passed on up on opportunities given to men who might be less qualified.

“Compared to men at their level, women leaders do more to support employee well-being and foster diversity, equity, and inclusion—work that dramatically improves retention and employee satisfaction, but is not formally rewarded in most companies.”

Women in the Workplace, 2022

In previous workplaces, some of our own staff members have seen or experienced sexism in the workplace, something Colour has a zero-tolerance policy for.

“When we’re younger, men tend to have more confidence, and women tend to feel ‘imposter syndrome’ a bit more. Learning to find that confidence is incredibly important when striving for promotions, new jobs or other work opportunities,” one Colour staff member states. 

A report by LeanIn studied over 400,000 employees in America to better understand the systemic issues women, members of the LGBTQ+ community, and people of colour face daily in the workplace. The report dives into numerous issues like the state of the pipeline, why women are switching jobs and the importance of flexible and remote work. 

“For every 100 men who are promoted from entry level to manager, only 87 women are promoted, and only 82 women of colour are promoted.”

Women in the Workplace, 2022.
via Leanin.org and McKinsey & Company
Women in the Workplace, 2022

Women are leaving their jobs at unprecedented rates — a phenomenon dubbed “The Great Breakup”. This exodus can be attributed to the lack of expectations being met on topics like diversity, inclusion, flexibility, equity, and employee well-being. The issue is not that women do not want to work, but rather they do not want to work in a corporate culture not committed to progressing these values of equality, one where aspirations to climb the corporate ladder are halted by microaggressions from male staff members.

International Women’s Day is a day to empower women, so we asked our female staff for their recommendations for young women entering the workforce.

“Finding confidence, overcoming feelings of imposter syndrome, matching energy (if men are treating you a certain way or behave a certain way, you can match their energy so you’re not overworking yourself or feeling like there’s an invisible competition). Always ask for what you need: negotiating salaries, and speaking up for yourself or colleagues in a professional way. Carving your own path, and not trying to match someone else’s career path to a T.”

“Smash the glass ceiling, and keep soaring. You are confident, capable, and qualified. Don’t let anyone make you feel differently.”

To learn more about International Women’s Day and for information about women in the workplace, visit: www.internationalwomensday.com

https://www.internationalwomensday.com/Missions/18530/Lean-In-reports-women-leaders-are-leaving-companies-at-an-unprecedented-rate

Recent Posts
  • Randy Newman
    Behind the Scenes: An Interview with Colour’s CEO April 20, 2023
  • Why work at Colour?
    The Unbeatable Benefits of Joining Colour March 29, 2023
  • International Women’s Day 2023 March 8, 2023
  • The Value Of Proper Social Media Planning And Asking The Right Questions April 22, 2022
  • Social Media Industry Update: Facebook Analytics April 13, 2021
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