who we are.
Colour Health is a strategic digital media planning & buying agency with deep expertise in healthcare. Our strengths are in navigating regulatory environments and popular platforms for health-conscious consumers – everything from patient services and medications to vitamins and plant-based foods while employing innovative digital tactics for micro-targeting even the narrowest of audience segments.
Digital experiences designed for healthcare professionals. Our system planning approach builds a digital media ecosystem that gives your brand an easily-discoverable presence and longevity online.
Paid media platform expertise is always at the heart of what we do. Our ad tech stack is always evolving to expand our reach and cross-device targeting capabilities.
• Mobile • Publisher Direct
• DOOH • Programmatic
• Native • Digital Audio
• SEM • Video & OTT
• HCP • Paid Social
We know everyone’s reporting needs aren’t one-size-fits-all. Our customizable, tiered reporting approach lets you select the frequency and level of detail that works best for you.
We take best-in-class practices from other verticals like CPG and retail and adapt them to comply with Health Canada and the FDA’s guidelines. Our media strategy prioritizes the most valuable data, zero- and first-party data, to reach the right audience and achieve the greatest performance.
Micro-targeted Ad Campaigns
Through relationships with top publishers in the healthcare space, and custom-built audience targeting on programmatic platforms, we’ll ensure your message reaches your audience at the time and place it matters most.
Delivering Real Insights
We don’t do data dumps. Every report and piece of data we send your way will be tied to insights and analytics that will help you understand your audience better and grow your business. Like digging into the raw data? You can access it directly through our Control Tower reporting dashboard.