Our digital strategy starts with data.
Our digital strategy, media planning and execution for campaigns is targeted to HCPs, patients and health-conscious consumers. We define these consumers using third-party data.
An omnichannel approach takes it to the next level.
Omnichannel marketing starts with the customer and interacts between channels for a seamless experience. We use ad tech stack to leverage programmatic channels and distribute customized communications to target distinct audiences.
Microtargeting is how we reach our goals.
We have relationships with some of the top gated HCP-sites in Canada and Globally. Through our programmatic buying platforms, we’ve successfully built out niche audience segments based on the web browsing behaviour of HCPs.