The commercialization partner for the Bitcoin industry.
Bitcoin companies have built world-class products. Now they need world-class marketing, communications & growth strategy.
Bitcoin has solved money. It hasn't yet solved communication.
The next decade won't be won by the companies with the best technology alone. It will be won by the companies that earn trust, explain their value clearly, & build lasting relationships with investors, customers, employees, regulators, & the public. That's why Colour Coin exists.
The problems we're solving are broader than marketing.
Where we start
- Brand identity & positioning
- Audience segmentation analysis
- Investor relations vs marketing fundamentals
Where it compounds
- Growth & media strategy: reaching new audiences
- Measurement & data strategy: counting what counts
- Building a marketing system
As the world wakes up to Bitcoin, everyone in the industry needs to be ready.
Three ways we help
Organized around customer problems, not service types.
For companies building their marketing function.
Standing up the fundamentals before spend goes out the door.
- Strategy
- Go-to-market
- Positioning
- Marketing maturity
- Fractional CMO
For companies investing in customer acquisition.
Turning a working funnel into a well-measured one.
- Media
- Measurement
- Optimization
- Creative testing
- Analytics
For Bitcoin media companies.
Helping navigate ad tech to expand reach.
- Publisher monetization
- Programmatic
- Audience strategy
- Technology
- Revenue optimization
Book an introductory call.
Tell us where you are, whether that's launching a marketing function, investing in growth or building a media business, and we'll take it from there.
Prefer to write in? hello@colour.ca