November 16, 2017
Colour adds new leadership to growing media and analytics practice

HALIFAX – Creative social agency Colour’s media business is growing and expanding, with new leadership in place to oversee planning and analytics.

To better support clients in a business that grew dramatically in its first year, ColourMedia hired Leonard Roberts as Director of Planning and Analytics.

“Marketers and communicators continue to look to digital and the power of data that comes from these approaches,” said Chris Keevill, CEO of Colour.  “Working with such a bright leader as Leonard Roberts will help existing and new clients make the most of data to connect with the people they need to connect with.”

A senior consultant formerly with MW360 Media, Time+Space Media and  GenieKnows.com, Roberts is responsible for ColourMedia’s data analytics, insights and optimization for clients across North America in paid, owned and earned media.  Based in Halifax, Roberts holds a Master’s Degree in E-Commerce from Dalhousie University and a Bachelor of Commerce from Saint Mary’s University.

“In his first six months at ColourMedia, our clients tell us that Leonard is a standout professional who brings sharp thinking to their respective accounts,” added Keevill.  “Leonard is constantly evaluating and analyzing performance, seeking ways to optimize and make the most of media spending on behalf of clients.  His enthusiasm for and interest in the success of a client’s business reflects a strong partnership with many of our partners.”

ColourMedia launched last fall in New York. Colour’s business is growing primarily through such clients as Nestlé, Wrangler, GlaxoSmithKline, Hankook Tire, Post Foods and AstraZeneca.  In addition to leaders like Roberts, since July, Colour has hired three new digital strategists, as well as four new social engagement professionals to work out of Colour’s new downtown Halifax office at the TD Centre, 1791 Barrington Street.

“Talent from Nova Scotia universities and college that Colour is hiring can compete all over the world,” said Keevill. “We are exporting the services provided by that talent from our head office in Halifax to our offices in Toronto and New York for our national and international clients.”

With offices in Atlantic Canada, Toronto and New York City, Colour is exporting creativity to markets everywhere. The company is owned by majority shareholder Chris Keevill (CEO), Savior Joseph (President), Robert Batherson (President, PR) and Sarah Flynn (Senior VP).

December 12, 2016
Colour Media will help clients better reach audiences in Canada & US

Creative|social agency Colour has launched a new business practice, Colour Media, to help clients reach audiences by using programmatic media buying.

“Our traders can buy virtually any ad impression on any site on any device,” said Chris Keevill, CEO of Colour.  “Colour Media is making this technology available to mid-market clients that was previously only available to the very largest ad buyers.”

With programmatic media, the purchase and sale of advertising in real time uses software to buy, place and optimize media through a bidding system.

The Forrester Report has predicted that 55% of the digital advertising market in the United States will be traded programmatically in 2016.  Other forecasters believe that more than 90% of advertising will flow programmatically within a decade.

“Clients deserve greater transparency and accountability from media agencies – in their spending,” added Keevill “Unlike others, Colour Media discloses all trading fees and gets more of the media budget to work for the brands we represent.”

With offices in Atlantic Canada, Toronto and New York City, Colour is exporting creativity to markets everywhere. The company is owned by majority shareholder Chris Keevill and managing partners Robert Batherson (Public Relations), Sarah Flynn (Creative) and Savior Joseph (Digital and Social).