December 13, 2017
Colour Congratulates Aurora Cannabis on Winning 2017 Canadian Cannabis Award for Social Media Account Work

HALIFAX – At the recent 2017 Canadian Cannabis Awards ceremony in Toronto, Aurora Cannabis won first prize in the Social Media Account – Facebook category.

Aurora was chosen for this award based on votes received from the general public. Voting was held online between September 1 and September 30, 2017. The award ceremony took place on November 30, 2017.

“Since the summer of 2016, we have seen Aurora’s Facebook page grow to become the largest and most engaged of any licensed cannabis producer in the country,” said Savior Joseph, President of creative digital agency Colour. “We are very pleased to see Aurora receive recognition for this achievement and congratulate them on winning this award.”

Aurora Cannabis now has over 40% more “likes” than its next closest competitor and works closely with Colour to create content, with the goal of creating engaging, educational and relevant posts.   

Colour’s digital engagement team also collaborates with Aurora’s client care team and monitors comments through the work day in both official languages, plus evenings, weekends and holidays, helping to facilitate and foster an inspired community.

“The cannabis industry is complex, involves strict compliance and is rapidly evolving,” added Joseph. “This community initiative is a testament to our client’s trust and our team’s ability to make sense of the complexity and to execute within it in a socially responsible way. This is especially important to us as the law around recreational cannabis use is changing in 2018. Our continuous focus on responsible use is something to which we hold ourselves accountable.”

A publically traded company on the Toronto Stock Exchange (TSX: ACB), Aurora today operates state-of-the-art facilities – Aurora Mountain in Mountain View, Alberta and Aurora Vie in Pointe-Claire, Quebec. The company is also building a new production facility called Aurora Sky at the Edmonton International Airport, with a fourth facility being completed in Lachute, Quebec. Aurora is also pursuing new growth opportunities in Western Canada, Australia and the European Union.

“Colour is amazing to work with. The team is knowledgeable, constantly curious and fully focused on supporting our teams and our patients. They’ve been a vital partner in providing leading edge support across a variety of community initiatives,” said Neil Belot, Chief Global Business Development Officer for Aurora. “Our Facebook page has become one of the largest online medical cannabis communities and a safe place for patients to voice their opinions in a respectful way and to engage in meaningful conversation with our company and each other.”

With offices in Atlantic Canada, Toronto and New York, Colour is exporting creativity to markets everywhere.

November 16, 2017
Colour’s new Creative Director takes the reigns a week early

TORONTO – Creative digital agency Colour’s new creative director Chad Raymond is excited to get started helping Colour’s clients.

The former associate creative director for Canopy Growth Corporation and senior art director for Bensimon Byrne started at the agency’s Toronto office last week. His original start date was Tuesday, but he couldn’t wait to get started.

“With the growth that Colour has seen over the last year, it’s important for us to invest in a creative director that is able to lead our work across all digital channels,” said Savior Joseph, Colour’s President. “We’re very excited to have Chad join the Colour team. His expertise in all things creative and experience with technology, as well as in leading teams, will greatly benefit our clients.”

At Canopy, Raymond was responsible for building, evolving and maintaining the company’s three major brands. At Bensimon Byrne, Raymond was creative lead for such brands as Scotiabank, iShares, and HollisWealth. Raymond also worked three years as senior art director for Loyalty One / Air Miles. He began his career as art director of Digital Cement, where he worked for such global clients as Kraft, FedEx, John Hancock and AstraZeneca.

“Colour is working in a great space for clients, connecting creative with social, digital and PR,” said Raymond. “In week one, I really enjoyed getting to know the team and clients and I am looking forward to helping our clients achieve results with great creativity.”

Raymond holds diplomas in multi-media design and fine arts from Fanshawe College.

With offices in Atlantic Canada, Toronto and New York, Colour is exporting creativity to markets everywhere.

November 16, 2017
Colour adds new leadership to growing media and analytics practice

HALIFAX – Creative social agency Colour’s media business is growing and expanding, with new leadership in place to oversee planning and analytics.

To better support clients in a business that grew dramatically in its first year, ColourMedia hired Leonard Roberts as Director of Planning and Analytics.

“Marketers and communicators continue to look to digital and the power of data that comes from these approaches,” said Chris Keevill, CEO of Colour.  “Working with such a bright leader as Leonard Roberts will help existing and new clients make the most of data to connect with the people they need to connect with.”

A senior consultant formerly with MW360 Media, Time+Space Media and  GenieKnows.com, Roberts is responsible for ColourMedia’s data analytics, insights and optimization for clients across North America in paid, owned and earned media.  Based in Halifax, Roberts holds a Master’s Degree in E-Commerce from Dalhousie University and a Bachelor of Commerce from Saint Mary’s University.

“In his first six months at ColourMedia, our clients tell us that Leonard is a standout professional who brings sharp thinking to their respective accounts,” added Keevill.  “Leonard is constantly evaluating and analyzing performance, seeking ways to optimize and make the most of media spending on behalf of clients.  His enthusiasm for and interest in the success of a client’s business reflects a strong partnership with many of our partners.”

ColourMedia launched last fall in New York. Colour’s business is growing primarily through such clients as Nestlé, Wrangler, GlaxoSmithKline, Hankook Tire, Post Foods and AstraZeneca.  In addition to leaders like Roberts, since July, Colour has hired three new digital strategists, as well as four new social engagement professionals to work out of Colour’s new downtown Halifax office at the TD Centre, 1791 Barrington Street.

“Talent from Nova Scotia universities and college that Colour is hiring can compete all over the world,” said Keevill. “We are exporting the services provided by that talent from our head office in Halifax to our offices in Toronto and New York for our national and international clients.”

With offices in Atlantic Canada, Toronto and New York City, Colour is exporting creativity to markets everywhere. The company is owned by majority shareholder Chris Keevill (CEO), Savior Joseph (President), Robert Batherson (President, PR) and Sarah Flynn (Senior VP).

December 12, 2016
Colour Media will help clients better reach audiences in Canada & US

Creative|social agency Colour has launched a new business practice, Colour Media, to help clients reach audiences by using programmatic media buying.

“Our traders can buy virtually any ad impression on any site on any device,” said Chris Keevill, CEO of Colour.  “Colour Media is making this technology available to mid-market clients that was previously only available to the very largest ad buyers.”

With programmatic media, the purchase and sale of advertising in real time uses software to buy, place and optimize media through a bidding system.

The Forrester Report has predicted that 55% of the digital advertising market in the United States will be traded programmatically in 2016.  Other forecasters believe that more than 90% of advertising will flow programmatically within a decade.

“Clients deserve greater transparency and accountability from media agencies – in their spending,” added Keevill “Unlike others, Colour Media discloses all trading fees and gets more of the media budget to work for the brands we represent.”

With offices in Atlantic Canada, Toronto and New York City, Colour is exporting creativity to markets everywhere. The company is owned by majority shareholder Chris Keevill and managing partners Robert Batherson (Public Relations), Sarah Flynn (Creative) and Savior Joseph (Digital and Social).