Colour Social
digitalmedia for a connected culture
  • Work
  • Services
  • About
  • Colour Health
  • Team
  • Blog
  • Contact
  • Work
  • Services
  • About
  • Colour Health
  • Team
  • Blog
  • Contact
Abstract technological background in vibrant colors with blur
February 21, 2024
New Year, New You, New Tools: Leveraging AI in 2024
  • Posted By : Web Admin/
  • 0 comments /
  • Under : Digital Marketing

In today’s digital landscape, where marketing technologies are evolving rapidly, how are advertisers staying ahead of the curve? Among the latest advancements in martech, artificial intelligence (AI) stands out as a game-changer for marketers in several aspects of the advertising world. AI can revolutionize many aspects of advertising, from strategy and workflow, to creativity (in overcoming that annoying writer’s block!). If you still haven’t incorporated AI into your toolkit— it’s not too late! Here’s a quick guide to help harness AI to optimize your work in 2024:

  1. Define your objectives: Before integrating AI into your work, define what you are trying to achieve. Are you looking to improve workflow, increase customer engagement, optimize campaigns, or enhance lead generation? Identifying your goals will help determine what AI tools you need to implement.
  2. Learn what tools are available: Based on your outlined objectives, look into AI tools or platforms that align with your needs. For example:
    • To improve customer experience and guide users effectively through the sales funnel, look into implementing Chatbots to provide instant customer support or Natural Language Processing (NLP) for sentiment analysis, social listening, and understanding customer feedback. (ex. HubSpot Chatbot Builder, Salesforce Einstein)
    • Upgrade your analysis by incorporating Predictive Analytics tools to forecast future trends, customer behaviour, and potential leads, helping you make the most efficient data-driven decisions. (ex. Google AI, Microsoft Azure)
    • Optimize your advertising campaigns using in-platform AI to segment your audience more effectively (targeting them with relevant messaging), analyze ad performance, and adjust bidding strategies in real time to maximize ROI. (Stackadapt Page Context AI, Google AI-Powered Search)
  3. Support AI with first-party data: Just like an excited analyst, AI thrives on data. Uploading audience data you’ve collected before and during your next campaigns, will help AI gain insight into customer targeting, behaviour, preferences etc. With third-party cookies phasing out, knowing how to serve your audience best is crucial to campaign success. Remember to respect user privacy and obtain consent for data usage— your tactics, analytics, and customer experience depend on it!
  4. Monitor and measure: Continually monitor your AI-driven marketing initiatives to confirm tactics are effectively driving results while identifying areas of opportunity. Measure key metrics that align with your objectives such as conversion rates, bounce rate, and customer satisfaction, then analyze these data points to refine your strategies and outcomes.

Implementing AI in your 2024 marketing strategies will transform how you reach your audience, optimize campaigns, and accelerate growth. By defining your objectives, learning about what AI tools are available, utilizing first-party data inputs, and measuring data outputs, you can successfully leverage AI to your advantage and stay ahead of the competition in this dynamic digital landscape.


Why work at Colour?
March 29, 2023
The Unbeatable Benefits of Joining Colour
  • Posted By : Web Admin/
  • 0 comments /
  • Under : Digital Marketing

Told from the perspective of a current co-op student.

Thinking about a co-op placement with Colour? Here’s why you should consider it!

My Background

I am a Commerce Co-op student from Dalhousie University in my second year. I’ve been working at Colour for over 3 months now and have been enjoying every minute of it. I get first hand experience creating and managing campaigns, something that without Colour I would not get until after I graduated. It is a really valuable learning experience for me to be able to watch and learn from people who are at the top of their field. 

The Culture

The company culture at Colour is supportive. Even with a hybrid environment and employees in different cities and countries, we’re still able to connect with each other and build meaningful relationships. Though I’m based in Halifax,  I’m still able to learn from and get to know the employees in Toronto on a very similar level to those I see in the office. We do bi-weekly huddles where we present topics to each other that are uplifting, fun, or educational that allow us to enjoy that collaborative office environment. On Friday afternoons we have catch up calls where we get to experience the “water cooler” chatter even if we’re not physically present with one another. I’ve met some truly great people that I know I will be able to maintain relationships with even past my time at Colour.

The Opportunities

I have had the chance to work with the entire strategy team throughout different projects, and Colour has done a great job at giving me a variety of experiences and projects to work on. I came into this job with limited knowledge but the team has given me so many chances to learn, and presented unique experiences that will prepare both myself and future co-op students for life after university. Being a co-op student a digital agency gives us a chance to explore where we want to work in the future, and helps us to decide what we want out of a workplace. Being able to work in the industry we are considering will help us gauge if it’s right for us, and allow us to scout out which opportunities will provide the best future for us. I have had opportunities to work closely with big clients and leaders in the pharmaceutical and healthcare industries. More than learning about the industry, I get to develop professional skills such as public speaking, written and oral competency and more.

Why does Colour like it?

I asked one of our senior strategists, Emma Richter, why Colour likes hiring co-op students: “We love the Co-op program because it introduces us to potential future candidates and helps us to understand what types of experiences new graduates are leaving with: what they’re learning in university and on their other, similar work terms. Co-op programs are also a great way for us to further understand and improve our training and onboarding processes for the future.” 


April 22, 2022
The Value Of Proper Social Media Planning And Asking The Right Questions
  • Posted By : Web Admin/
  • 0 comments /
  • Under : Digital Marketing

Success in marketing can be attributed to many things, none more so than planning. Every successful advertising campaign involves captivating creative work and the right media plan—the creative content attracts and holds your audience’s attention, delivering the desired message, and the media plan connects that message to the right people.

Before establishing your campaign plan, here are a few things to consider when determining your audience.

  • What platforms are your audiences using? Identify the different social circles that exist within their networks. 
  • Are you targeting a persona or a behaviour? The more applicable your services or products are to more people, the harder it can be to carve out a persona. Focus on common behaviours or interests, as opposed to demographics. 
  • Are you fostering a relationship with your audience? Customer service can shine through by developing a consistent system for sharing user-generated content and adding extra emphasis on brand love. Rewarding users who are frequent engagers turns them into brand ambassadors. 
  • Further develop your list of brand ambassadors using a variety of tactics, helping to disseminate your message and brand values through employee advocacy or influencer marketing. 
  • How far down the marketing funnel are you target audiences? Depending on where they fall, the message and creative should always align. 
  • Are you going too big? Quality connections on a smaller targeted scale are often what matter most.

Back to Basics

When it comes to social media planning, the medium is made up of people as well as their networks, so how can marketers develop a plan to tap into these expanded social circles and accompanying interests? Buying social media ads takes the traditional media route to connect with potential customers. Using a variety of detailed targeting criteria, marketers can serve ups ads that reach their specific desired audiences. 

Optimizing for social

When it comes to social media planning, the medium is made up of people as well as their networks, so Traditional media planning doesn’t work well in the social space, as demonstrated by the often-lower conversion rates of Facebook ads. While Facebook ads work well for specific industries, it’s important to understand not just your target audience, but the segments and hyper-targeted groups within your audience. This allows us to engage with the right people, an efficient way to increase conversion rates and drive ROI.

Benefits of social media planning

Remember:    

  • A successful social media advertising campaign starts by creating strong content around a marketing message. An effective social media plan is then needed to help connect that message with its intended audience. 
  • Social media shouldn’t be siloed and separated from the rest of your marketing efforts. It should always be a robust and integrated part of your marketing and system plans.

April 13, 2021
Social Media Industry Update: Facebook Analytics
  • Posted By : Web Admin/
  • 0 comments /
  • Under : Digital Marketing

Last week Facebook dropped some major news. 

In an email and a notification in-platform they announced to all advertisers that “after June 30, 2021, Facebook Analytics will no longer be available.” 

If you missed it (or you want to know how it’ll impact your business) we’ve got the details for you here.

What we think it means:

While all brands and advertisers have 3 months to access their data and save it securely, we expect that we’ll hear more about this from Facebook. We can’t say for sure, but for now we’re looking at a few possible scenarios:

  1. Instead of data being readily available under Facebook Analytics, advertisers might have to dig deeper into the Business Suite or Ads/Events Manager at the campaign level. This may be a business decision to push their core products more, possibly as a response to Apple potentially turning off detailed data tracking for its users by default. 
  2. Is there an alternative on its way? It is possible that a third party partnership is in the works that will replace the in-house analytics/insights tool.
  3. A number of businesses already use tools like Amplitude, Mixpanel or SEMRush more than Facebook Analytics. It’s possible that Facebook is being proactive in getting rid of something that wasn’t preferred anyway. 
  4. Facebook sees data as its most valuable asset. They might be looking at it as a potential profit centre by following Amazon’s footsteps and making it pay-to-play for advertisers.

What should I do?

Rest assured that we’ll continue to have access to data at the campaign level for reporting purposes. There is no action to be taken for now, but we’ll keep a vigilant eye on forums and updates from Facebook for any worthwhile chatter that may have a significant impact on businesses like yours.


January 11, 2021
Why Quality Content Is More Important Than Ever
  • Posted By : Web Admin/
  • 0 comments /
  • Under : Digital Marketing

Anyone that has worked in an agency has noticed a growing trend of brands developing their creative in-house. Apps, user-friendly, integrative software and platforms make it easy for anyone and everyone to become their very own content creators and publishers. 

Evolution of quality content

In the 1960s, the creative concept was king, setting one ad apart from another. And with only a handful of television channels to choose from, it wasn’t difficult to reach your intended audience. As media channels became more abundant and fragmented, the creative’s overall role diminished in comparison to the growing importance of the media mix. 

Now, with social media advertising, creative rises back to the top, as newsfeeds on the most popular social platforms become cluttered with ads, all competing with organic content for attention.

Accessible authors

The result of all this is that there’s more accessible content today than ever before and this abundance is only growing. Over the last few months, online traffic has soared. Companies with an established online presence are thriving as audiences have turned to e-commerce and online venues for entertainment and shopping. 

This influx leaves advertisers with the same problem that they’ve always faced: how to stand out from the clutter of digital marketing messages. 

A flooded feed

That problem becomes exacerbated when you want to place your advertising message into the even more populated realm of consumer-generated content. Your message must now compete with personal updates, tweets, pictures and video content, memes, live feeds, and competitors’ messages. That means obtaining a meaningful share of consumer attention is becoming more and more difficult. 

The answer to having your message stand out is quality. Due to the quantity of brand messages and overwhelming content, an impactful message created around (or paired with) quality content will ensure that your ad gets shared. 

This is key to social media advertising. Ads or posts that inspire engagement are shared or saved, often resulting in a greater likelihood of being seen. This makes them extremely valuable on platforms like Facebook and Instagram. 

Consumer perception

With the incredible uptick in online shopping and overwhelming saturation of brands having a presence on social media, many consumers are using their feeds to find products. The look, tone and feel of your advertising helps relay the message to audiences that your brand is just what they’re looking for: authentic, reputable, engaging and worth the money they’re willing to spend. 


January 7, 2021
Colour names Randy Newman, new CEO
  • Posted By : Web Admin/
  • 0 comments /
  • Under : Digital Marketing

January 6, 2021 – HALIFAX

New York-based Randy Newman has taken over leadership of the agency’s Canadian and US operations, signalling the company’s commitment to growth at the intersection of data, technology and creative advertising.

Having successfully navigated through one of the most unpredictable years in our industry, 2021 brings a shift in senior leadership for creative-digital agency, Colour. 

Randy Newman joined the agency in 2016 as VP of Media and Strategy and opened the agency’s New York office, responsible for growing practice areas around paid media planning and execution, as well as reporting and analytics. He became EVP in early 2020 and began overseeing people, process and culture across all three offices, in addition to leading strategy for key client accounts. 

“It’s an honour for me to take the helm of a great agency with such deep roots as a creative force and digital leader. I’ve witnessed firsthand how the team at Colour has expanded the agency’s Canadian footprint over the past few years and I’m excited to replicate that growth south of the border in 2021 and beyond,” said Newman.

Newman follows in the footsteps of long-term CEO Chris Keevill, who stepped away earlier in 2020 to assume leadership of the Atlantic Lottery Corporation. Keevill remains owner & chairman of Colour and will continue to advise Newman. “After meeting in New York at an alumni event, we became fast friends. Clients rely heavily on Randy’s smarts. He has a unique ability to simplify the complexity that connects creative story-telling to data and digital media.” says Keevill.

With global economic growth forecasted for this year, Newman maintains an optimistic outlook for the advertising industry as a whole and believes that the agency’s future looks bright. “2020 was an incredibly challenging year for Colour and for many of our clients, but our team persevered through sheer talent and the strength of work that’s been produced over the past few months. After some big wins to close out 2020, it’s encouraging to see us back on a trajectory of accelerated growth entering 2021.”

Colour is a creative-digital agency with expertise in media planning, social media marketing and content production — a combination that contributes to omni-channel marketing strategy and execution that integrates seamlessly across today’s most popular platforms. With offices in Toronto, Halifax and New York, Colour has seen its greatest growth of late in how it brings technology, data analytics and innovation to the forefront of the strategic marketing planning process in the areas of health and pharma, food, and automotive. Colour’s clients include AstraZeneca, Voortman Bakery, Nature’s Way Canada, Hankook Tire Corporation, Argus Insurance, Garrison Brewery, Sol Cuisine, and others.

For more information contact:

Leslie Keevill 
leslie@colour.ca
902-579-4598


Hands typing on laptop keyboard
April 14, 2020
Digital Marketing During the COVID-19 Pandemic: Why Some Companies Should be Focusing on Upper Funnel Tactics
  • Posted By : Colour Media/
  • 0 comments /
  • Under : Digital Marketing

Those of us working in media who are old enough to remember Fraggle Rock probably also remember the 2008 recession; most industries were hit hard, and clients pulled back on their ad spending in an effort to cut costs and ride it out while maintaining profitability. Around the agency hallways, VP’s could be heard echoing the party line of the times: “When the economy is good you should advertise, but when it’s bad you need to advertise.”

What We Learned From 2008

An article in Forbes that came out in September of last year, titled “When a Recession Comes, Don’t Stop Advertising,” hit that idea on the nose by outlining four reasons to continue advertising during a recession:
1. The “noise level” in a brand’s product category can drop when competitors cut back on their ad spend.
2. Brands can project to consumers the image of corporate stability during challenging times.
3. The cost of advertising drops during recessions.
4. When marketers cut back on their ad spending, the brand loses its “share of mind” with consumers, with the potential of losing current – and possibly future – sales. An increase in “share of voice” typically leads to an increase in “share of market.”

These pro-awareness campaign arguments clearly supported an agency’s position, yet many advertisers didn’t buy into it back in 2008, as it was tough to rationalize an expenditure that generally contributed to long-term objectives like brand equity and awareness. When revenue takes a hit for a prolonged period of time, any expenditures not directly tied to generating short-term sales are going to be under scrutiny.

How is This Relevant Today?

Fast forward to today, where this pandemic-induced recession has caused many advertisers to behave as they did in 2008, and with such a rapid decline in revenues amidst so much uncertainty, many are right to cut their ad spending. There are two key differences that exist now, however:

1. The economic impact of this pandemic has been disastrous for a number of industries, such as travel, hospitality & automotive, while being a huge boost for other industries, such as e-commerce, health & wellness, grocery, pharmacy & pizza delivery.
2. Digital media in 2020 is light years ahead of where we were in 2008, when programmatic had yet to change the way online ads were bought and Facebook advertising was only in its infancy. Measurability across all levels of the marketing funnel has become the norm, and brands can easily set campaign KPIs and track everything at the awareness, engagement or conversion level of a consumer’s journey.

What’s mind-boggling is that many of the industries that are currently thriving are reducing their spending as well. With products flying off the shelves and demand far exceeding supply, most grocery stores have scaled back on advertising. When their Amazon storefront is sold out of product, health supplement companies have stopped advertising. Both of these examples highlight a train of thought where advertising is viewed only as being linked to the lower funnel activities of driving sales, and that’s where these companies are making a huge strategic misstep.

Shifting Strategic Focus

Any company whose revenues are not only being sustained but are growing amidst this global health crisis is lucky. While it might be true that advertising need not be used to drive sales right now, the overall financial health of these companies should motivate them to spend differently, as strategic priorities shift to adapt to current market conditions. Now is the perfect time for upper-funnel awareness-driving advertising. Here’s why:

Online traffic is skyrocketing as a result of people self-isolating and working from home, creating more available impression inventory across a number of sites*:

– Media sites up 33%
– Finance sites up 29%
– Food-related sites up 22%
– Healthcare up 15%
– Pharma up 5%
Key takeaway: The supply of online advertising has increased.

I’ve already mentioned how certain industries, like travel, hospitality and automotive, have taken the biggest hit, and as a result have significantly cut back their ad spending, if they haven’t stopped spending entirely. Think about what happens when global advertisers like Toyota, Delta, Marriott and every tourism bureau hits pause on their campaigns – there’s a major effect to ad ecosystems around the world as these key advertisers stop bidding on inventory in open exchanges.
Key takeaway: The demand for online advertising has decreased.

It’s a basic economic principle: an increase in the supply coupled with a decrease in demand results in falling prices, and over the past few weeks we’re seeing CPMs fall across a number of verticals:

-52% on News sites
-22% on Medical Sites
-21% on Portals

Everyone is now hoping for the same thing: that this “new normal” reverts back to the old normal as soon as possible. When this happens, we can expect an opposing scenario, where people abandon their screens and race back outdoors and advertisers feel comfortable enough to resume campaign spending.
Key takeaway: The current market conditions that favour upper funnel advertising are temporary.

No one knows for sure how long we’re going to be cooped up indoors, but as long as these conditions exist, and as long as companies can afford to continue advertising, then they need to shift the strategic focus of their marketing to aim higher up the funnel, widening the top and filling it with more high value potential customers who can be engaged with and moved along to purchase once the current economic trajectory changes. So for any advertiser that never had the budget to get video views, collect emails, publish whitepapers or blanket the Internet with display ads…well, there’s no time like the present.


November 19, 2019
#TheFuture100
  • Posted By : Web Admin/
  • 0 comments /
  • Under : Digital Marketing

This past Wednesday, President Barack Obama spoke to a sold-out crowd in Halifax. Within that crowd was a specially selected group of 100 youth, from over 290 who applied to the Future Leaders Initiative.

As part of the initiative, applicants answered a section of questions on how they demonstrated leadership in the community, that included elaborating on a social justice issue that matters to them and what they would ask President Obama if they had the opportunity. This initiative was sponsored by law firm Stewart McKelvey, Business is Jammin’ as part of the Black Business Initiative, and the Delmore ‘Buddy’ Daye Learning Institute here in Halifax.

As part of the historic event, Colour hosted The Future 100 at a pre-event networking reception, at Colour’s Halifax office to help make this event a lifetime memory for many that attended.

“As a board member of the BIJ, I’ve had the privilege to read all of the applications and I must say it was so rewarding and inspiring to learn more about the young black leaders we have emerging right here in Nova Scotia,” said Shaq Smith, one of the members of the panel that selected attendees, and a Senior Strategist at Colour. “As a committee, we spent two days reading through hundreds of applications, and after reading about all of the remarkable things going on across the province, I’ve never been more confident in the future of our Black communities than I am right now.”

The event was truly inspiring and an unmistakably motivating opportunity. It brought together some of the province’s future leaders, to connect on shared visions for the future, and for many, to see a role model who has been inspiring not just those in attendance, but people around the world for over a decade. The event demonstrated the compelling impact these initiatives have had on the province’s youth.  

“It meant a lot to me as a kid, and now I’m getting to live out a childhood dream in a sense,” said Tyler Nadolny, one of the selected attendees.“It’s just kind of a glimmer of optimism going into the future, getting to hear his story a little bit more, see how far and how his journey brought him to become the President of the United States, and hopefully find a few little things to implement into my life to hopefully help me better achieve my goals in the future, so that’s why I’m excited personally.”

The DBDLI is an Africentric Institute, providing support for people of African descent reach to their full potential through education, and creating opportunities to help them thrive. With education being so key to their purpose and vision, they help inform society and government at large on how best to achieve these goals.

BIJ is a charitable initiative in Nova Scotia, focusing on developing education and programming that helps Black and racially visible minority youth through mentorship, education and entrepreneurship, enriching their lives and the business community at large.

 “Colour generously opened their space to host The Future 100 and to provide a real VIP experience,” said Ashley Hill, Youth Program Coordinator at BIJ. “As storytellers themselves, Colour immediately took action to provide youth from across Nova Scotia the opportunity to share their own stories and make lasting connections. Youth were recognized for their excellence and leadership; we acknowledge and thank Colour for such tremendous support. There couldn’t have been a space more perfect, or an organization more dedicated to partnering with BIJ to share our youth’s stories!”

Our thanks go out to Business is Jammin’, the Delmore ‘Buddy’ Day Learning Institute and #TheFuture100 for an unforgettable evening.


June 18, 2019
Colour acquires social shop, names president and CCO
  • Posted By : Web Admin/
  • 0 comments /
  • Under : Digital Marketing

The agency looks to beef up its strategy chops by acquiring Bright Blue Wave and making a handful of senior appointments.

Originally published on strategyonline.ca

A number of changes have come to agency Colour Creative Persuasion in recent months, including an acquisition and the appointment of a president and chief creative officer.

Most recently, Martha Stevens joined the agency as VP of strategy in Halifax. She will provide strategic counsel and lead client relationships for Colour’s clients across Atlantic Canada, including Nova Scotia-based neutraceutical company Nature’s Way and New Brunswick-based bakery Fancy Pokket.

Her appointment follows other significant hires at Colour. About a month ago, it hired Paul Lockhard as president and Julie Martinson as chief creative officer. The pair have stepped into the newly created roles and will be based out of Toronto.

Lockhard (with whom Colour CEO Chris Keevill had a pre-existing working relationship) will lead strategic initiatives for clients, while focusing on strengthening industry partnerships and building out the agency’s CRM and data insights capabilities, according to Keevill. He joins Colour after serving as president of Proof, where he led a brand repositioning and was responsible for growing revenue and expanding the communication agency’s creative and digital capabilities. He has also worked on digital and CRM initiatives at Labatt.

Martinson follows Lockhard from Proof, where she was creative director (with prior experience in CPG marketing at Union Creative) and will lead creative across Colour’s Toronto, Halifax and New York offices. Keevill, who says the pair wanted to continue working together, describes their hiring as a “two for one deal” for Colour.

The new hires are the result of a shift in client needs, according to Keevill. “More of the complex work that our clients are looking for requires deep strategy work,” he says. “So strategic creative through Julie and strategic planning and digital through Paul is further developing and strengthening our strategic consulting practice.”

Colour refers to that planning work as system planning. “We’re taking the complexity of the customer journey across fragmented channels and we’re distilling that complexity into a synthesized system plan, which then maps the customer journey against media and against storytelling,” Keevill says. “Baked into that sometimes is advertising, so we can still look like an ad agency. But it’s not the biggest piece any more by a long shot.”

In recent years, Colour has added a programmatic media planning and buying department that operates out of the New York office.

A recent acquisition also speaks to the shop’s evolving priorities.

In March, Colour expanded its strategic capabilities with the acquisition of Toronto-based social media agency Bright Blue Wave. As part of the agreement, it now works with Bright Blue Wave’s roster of clients, including Mercer, EQ Bank, Embark Health, Parkin and Knowledge First Financial. Meanwhile, the acquired company’s founders, Sharad Verma and Brenda Verma, were appointed to senior roles within the agency.

Until around 2007, Colour partnered with Radian6 (which was acquired by cloud computing giant Salesforce in 2011), on social listening, according to Keevill. From there, it developed a community management and content marketing practices.

Bright Blue Wave operates in similar spaces, but with more of a focus on content and social media strategy for B2B clients, he says. “We just added the heft and the scale of their clients to our roster, and just grew the business that way.”

The acquisition has already helped Colour pitch and win the business of Canada 411. In addition, the agency is continuing to develop its cannabis practice, having already served as AOR for Aurora Cannabis for a few years.

Following the acquisition, Sharad Verma was named VP of strategy and Brenda Verma as VP of social media within the parent agency. Prior to Sharad’s arrival, strategy was led by other senior strategists within the agency’s consulting practice.

Both Sharad and Brenda started their careers as consultants at PwC prior to launching Bright Blue Wave, and Sharad had prior experience as president of Digital Cement, the former creative and advertising arm of tech company Pitney Bowes.

Meanwhile, VP of strategy Stevens was previously VP of sales and marketing at Atlantic Lottery Corporation and acting CEO and director or marketing at Tourism Nova Scotia. She got her start at Hawk Communications and has held various marketing roles at telco NBTel, Aliant and Bell in both Canada and the U.S., through which she previously worked with Keevill.

Individual Photo: Martha (Marty) Stevens, (VP Strategy)

Group Photo: From left to right, Paul Lockhard (President), Julie Martinson (Chief Creative Officer), Sharad Verma (VP Strategy), Brenda Verma (VP Social Media)


December 13, 2017
Colour Congratulates Aurora Cannabis on Winning 2017 Canadian Cannabis Award for Social Media Account Work
  • Posted By : Jason Agar/
  • 0 comments /
  • Under : Digital Marketing , Programmatic Advertising

HALIFAX – At the recent 2017 Canadian Cannabis Awards ceremony in Toronto, Aurora Cannabis won first prize in the Social Media Account – Facebook category.

Aurora was chosen for this award based on votes received from the general public. Voting was held online between September 1 and September 30, 2017. The award ceremony took place on November 30, 2017.

“Since the summer of 2016, we have seen Aurora’s Facebook page grow to become the largest and most engaged of any licensed cannabis producer in the country,” said Savior Joseph, President of creative digital agency Colour. “We are very pleased to see Aurora receive recognition for this achievement and congratulate them on winning this award.”

Aurora Cannabis now has over 40% more “likes” than its next closest competitor and works closely with Colour to create content, with the goal of creating engaging, educational and relevant posts.   

Colour’s digital engagement team also collaborates with Aurora’s client care team and monitors comments through the work day in both official languages, plus evenings, weekends and holidays, helping to facilitate and foster an inspired community.

“The cannabis industry is complex, involves strict compliance and is rapidly evolving,” added Joseph. “This community initiative is a testament to our client’s trust and our team’s ability to make sense of the complexity and to execute within it in a socially responsible way. This is especially important to us as the law around recreational cannabis use is changing in 2018. Our continuous focus on responsible use is something to which we hold ourselves accountable.”

A publically traded company on the Toronto Stock Exchange (TSX: ACB), Aurora today operates state-of-the-art facilities – Aurora Mountain in Mountain View, Alberta and Aurora Vie in Pointe-Claire, Quebec. The company is also building a new production facility called Aurora Sky at the Edmonton International Airport, with a fourth facility being completed in Lachute, Quebec. Aurora is also pursuing new growth opportunities in Western Canada, Australia and the European Union.

“Colour is amazing to work with. The team is knowledgeable, constantly curious and fully focused on supporting our teams and our patients. They’ve been a vital partner in providing leading edge support across a variety of community initiatives,” said Neil Belot, Chief Global Business Development Officer for Aurora. “Our Facebook page has become one of the largest online medical cannabis communities and a safe place for patients to voice their opinions in a respectful way and to engage in meaningful conversation with our company and each other.”

With offices in Atlantic Canada, Toronto and New York, Colour is exporting creativity to markets everywhere.


12
Recent Posts
  • Abstract technological background in vibrant colors with blur
    New Year, New You, New Tools: Leveraging AI in 2024 February 21, 2024
  • Why work at Colour?
    The Unbeatable Benefits of Joining Colour March 29, 2023
  • The Value Of Proper Social Media Planning And Asking The Right Questions April 22, 2022
  • Social Media Industry Update: Facebook Analytics April 13, 2021
  • Why Quality Content Is More Important Than Ever January 11, 2021
Tags
agency accountability agency transparency branding colour media content marketing creative design digital digital marketing digital marketing agency digital media agency Halifax New York online advertising press programmatic media buying social social media agency storytelling Toronto
Archives
  • February 2024
  • March 2023
  • April 2022
  • April 2021
  • January 2021
  • April 2020
  • November 2019
  • June 2019
  • October 2018
  • December 2017
  • November 2017
  • December 2016
  • November 2016
  • October 2016
Categories
  • Digital Marketing
  • Digital Media Buying
  • PR
  • Press
  • Programmatic Advertising
  • Social Media Marketing
Subscribe
RSS
  • Contact
  • Jobs
  • Privacy Notice
© Copyright 2024 Colour
Colour New York

newyork@colour.media

85 Broad Street
17th Floor
New York, NY 10004, USA
t: 917 717 8555

Colour Toronto

toronto@colour.ca

Colour Halifax

halifax@colour.ca

1701 Hollis Street
Suite 800
Halifax, NS B3J 3M8
t: 902 421 1777