Earning HCP Attention in Canada
Healthcare professionals have little screen time between patients. Here is how to earn their attention and show it worked.
We know healthcare.
We navigate complexity.
Strategic media planning and buying for healthcare, from a team that works within the category's regulations and platform policies every day.
Brands
Agency partners
Why clients hire Colour Health
Regulatory fluency
We work with Health Canada, FDA, PAAB and platform ad requirements every day, and factor them into media plans from the start.
Senior attention
The strategist who builds your plan stays with it, from status and reporting calls to the day-to-day work inside your campaigns.
Reporting that ends in a decision
We don't do data dumps. What happened, why it happened & what we'd change next.
Media innovation
We know how to blend high-trust channels like medical journals and endemic sites with the newest ad tech, so your plan gains reach without giving up credibility.
Where we focus
Pharma and biotech brands, and the clinics that care for patients directly. Each needs a different kind of plan.
Pharma & biotech brands
Branded & unbranded work, HCP & patient, from launch through the life of the brand. We plan and buy inside the constraints rather than around them, and we know what will clear review before the budget is committed.
- HCP targeting & publisher relationships
- Patient & caregiver audiences
- Regulated creative & platform navigation
Healthcare & therapy clinics
Most clinics aren't short on activity. They're short on a clear read of what any of it is returning. We bring our media expertise to the campaigns you're already running, make sure you're working with the best partners for your goals & maximize your return on ad spend.
- Helping you choose the right agency partner
- Auditing existing campaigns & reports
- Building a sustainable, profitable advertising model to carry you forward
Forged in consumer brands. Honed on healthcare.
What we do
The mechanics, briefly.
Strategic media planning
A system planning approach that builds a connected media ecosystem, so the brand is discoverable & stays that way.
Campaign execution
Platform expertise sits at the centre of the work, and the ad tech stack keeps moving as reach & targeting change.
Programmatic · Paid Social · SEM · Video & OTT · Digital Audio · Native · DOOH · Publisher Direct · HCP · Mobile
Reporting & analytics
Tiered, customizable reporting. You choose the frequency and level of detail, and you can access the raw campaign data whenever you need it.
Healthcare marketing insights
The healthcare corner of the library.
Tell us what you're working on.
Whether you're brand-side, clinic-side or agency-side, we start by understanding the decision in front of you and what you'd need to feel confident about it.
Get in touch
Prefer to write in? hello@colour.health