Digital Marketing
is what we do.

Colour Coin is a digital strategy and marketing agency dedicated to companies in the Bitcoin space. Born out of Colour’s experience planning and executing campaigns in tightly regulated industries, such as healthcare and government, we bring the same precision, discipline, and data rigor to one of the fastest-moving industries in the world.

Industry-leading media strategy and execution.

We help exchanges, mining companies, treasury companies, and other Bitcoin-related entities reach the right audiences with clarity, compliance, and impact. Our campaigns leverage innovative digital targeting tactics to ensure that we are always bringing new consumers to our clients’ businesses.

Strategic
Media Planning

Data-driven digital strategies designed for business growth. We build strategic digital media ecosystems that account for market volatility, regulatory guardrails, and rapidly shifting audience behaviours — ensuring your brand stays discoverable, stable, and scalable.

Campaign
Execution

Paid media platform expertise is always at the core of our work. Our ad tech stack is always evolving to expand our reach and cross-device targeting capabilities.

Channels of expertise include: 

•  Mobile         •  Publisher Direct
•  DOOH         •  Programmatic
•  Native          •  Digital Audio
•  SEM             •  Video & OTT
•  Paid Social

Reporting
& Analytics

Report needs vary – our analytics adapt to suit you. Our customizable, tiered reporting approach lets you choose the cadence and level of detail, from high-level snapshots to deep performance analyses. Select the frequency and level of detail that works best for you.

Consulting Services

For media companies, we advise on how to design and structure sustainable media offerings, from monetization models and inventory strategy to audience development and platform alignment—ensuring your media product is built for both performance and longevity.

For organizations running their own paid media, we provide hands-on consulting across ad operations, tagging, and tracking frameworks. This includes guidance on platform setup, measurement integrity, attribution design, and operational best practices—so in-house teams can operate with confidence, accuracy, and efficiency.

For companies new to marketing, we develop practical, defensible go-to-market digital strategies. We help define audiences, channel roles, budgets, and success metrics—creating a clear, executable roadmap that turns marketing from an unknown risk into a controlled growth lever.

Our consulting work is collaborative, platform-aware, and grounded in real-world execution—designed to de-risk decisions before spend scales.

Built for regulated markets.
Designed for the future of finance.


Groundbreaking Strategy

We adapt best-in-class ad practices from regulated sectors to the unique challenges of Bitcoin marketing. Our media strategy prioritizes the most valuable data, zero- and first-party data, to reach the right audience and achieve the greatest performance.

 

Precision Micro-targeted Ad Campaigns

Bitcoin audiences aren’t monolithic, they’re nuanced segments. Traders, institutional buyers, miners, educators, traditional buyers, and retail investors each behave differently. Our micro-targeting approach ensures your message is matched to the right audience at the right moment across digital touchpoints.

Delivering Real Insights

Our analysis goes beyond impressions and click-through rates. We identify audience patterns, conversion triggers, and sentiment shifts to help you refine your platform presence and strengthen brand trust. Every report and piece of data we send your way will be tied to insights and analytics that will help you understand your audience better and grow your business. For deeper visibility, all performance data integrates into our Control Tower reporting environment.

Ready to launch?

Send us an email at info@colourcoin.media