PR

In our hyper social world your story is going to be told, whether you’re the one telling it or not. And there’s no doubt — your story is essential. It informs your reputation, how you’re perceived, and the value placed on you. We’re here to help you look your best, prepare for the worst, and connect with your people.

Want to work with us on your next PR project? Send your PR questions and requests to:

Robert Batherson
President | Public Affairs
robert@colour.ca

As your trusted advisor, we work with you to strengthen your profile. With full disclosure from your organization, time spent learning from your audience, and the discipline to stay consistent, we can help you ace your public relations. Ask us about:

COME TO US FOR:

  • Communications planning
  • Media relations
  • Media training
  • Crisis communications & issues management
  • Government relations & public affairs

Media training

Have you done a radio call-in show before? Are you comfortable under bright lights in front of a camera, while strangers live-tweet your answers to a live interview? We can prepare you so that you feel confident in all types of media situations.

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Media relations

Sometimes you don’t have enough time to respond to every media request. Other times, you may not know what to say. Let us be your first point of contact for journalists, use our expertise to connect with reports on your behalf, or work with your team to prepare everything you’ll need to respond to the media.

Crisis communications & issues management

Maybe you’re about to make a tough decision that will affect a lot of customers or shareholders. Maybe you want to be prepared for the international attention sure to come if a disaster hits your company. We’ll make sure you’re ready through planning, emergency exercises, and on-site on-call 24-7 support.

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Government relations & public affairs

It’s more than who you know; good government relations and public affairs is about knowing all the factors that affect government and regulatory decision making. We’ll help position your organization to be more productive and effective with officials, policy makers, and regulators.

“In 2015, a national broadcaster asked me to speak about a controversial issue that put my profession in a negative light. This was my first interview of this kind. Colour prepared me so well for the interview that when I sat down with the journalist for more than a hour, almost every question the journalist asked was already put to me by Colour. If you want a team to get you ready for toughest communications challenges, call Colour now!”

– CEO client (Identity withheld for confidentiality)