Jobortunities

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Senior Digital Strategist (Account Director + Digital Specialist)

Type: Full Time
Office Location: Toronto

Overview

Overview

Colour is a different kind of digital and creative agency. We use both sides of our brain to solve challenges and provide thoughtful solutions by bringing together imagination & analytics, emotions & equations, humanity & hard data in the moments that matter. 

 

As a Director of Strategy at Colour, you’ve successfully bridged the gap from being a strong executor of strategic digital programs to being a service-oriented brand and marketing strategist. You know how primary and secondary research is used in creating a value proposition that combines the right emotional and functional benefits to create a relevant brand direction. With digital as the backbone of the marketing strategy, you feel confident working with the client to create messaging and measurable omni-channel programs to help build their business. If you understand the value of the various components that make up omni-channel marketing, we’d be keen to meet you. If you’re someone who has worked successfully on these components, we’re likely to fall all over ourselves wanting to meet you. And if your middle name is “analytics” or “measurement”, well, that would be utterly delightful.

 

The Director of Strategy position at Colour is an intermediate to senior role requiring 7+ years of digital agency experience, and a comfort level with both hands-on and strategic work functions. We’re close to the work and our clients – doing the planning and managing the communication work. That’s one of the main reasons clients choose to work with us, that, and they tell us we’re friendly and down to earth. Do you have a hands-on orientation to account leadership? Can you garner client confidence in your role as a partner in their business? If you answered “yes” and are aligned to our approach to client work, you and Colour may be a perfect fit!

 

What you’ll do

  • Gather research data and turn it into insights, while helping our creative and media teams turn these insights into moments that matter along the steps of a customer journey (owned, earned & paid channels)
  • Collaborate across clients, teams, and platforms, and act as an expert on several key accounts in many areas, including CRM, analytics, digital media, social media, branding, e-commerce and client service
  • Develop creative briefs and integrated marketing plans
  • Oversee program analytics, insights and reporting to ensure they inform the client’s business and identify areas for leverage, enhancement or improvement in marketing programs

Responsibilities

Ideally you have:

  • A minimum 7 years experience in a client-facing, digitally-focused, service-oriented marketing and communications role – you know the full range of digital tools and services and how they’re used (Instagram, Facebook, Twitter, SnapChat, LinkedIn, Pinterest, Google Analytics, Omniture, Radian6, Sysomos, NUVI, TapClicks, Caspio, Domo, Datarama, HubSpot, gShift, Marketo – these and any of their relatives)
  • A university degree in business or marketing 
  • Experience/involvement in new business planning and presentations
  • Demonstrated ability to lead client relationships
  • Excellent written and verbal communication skills
  • A humble, results-oriented demeanour
  • Independent thinker, proactive, creative problem solver with attention to detail
  • A bonus would be if you’ve been party to developing at least one successful app

Our Work Place

Our main offices are located in Halifax and Toronto with a small office in NYC, and our clients are mainly in North America. This role is based in Toronto and may require travel to our other offices and to a range of client locations, mostly within Canada. We’re dog-friendly, hold regular social activities and are always awash in the aroma of chocolate from our downstairs neighbour at King & Spadina, SOMA Chocolatemaker.

At Colour, we happily work at the intersection of humanity and hard data. We believe in pushing ourselves and everyone to perform their best, and to laugh out loud as often as possible.

Get in Touch

If this sounds like an environment you’d dig, we’d love to chat.

Email careers@colour.ca with the subject line ‘Director of Strategy application’.

Digital Strategist (Sr. Account Executive + Digital Thinker)

Type: Full Time
Office Location: Toronto

Overview

Colour is a different kind of digital and creative agency. We use both sides of our brain to solve challenges and provide thoughtful solutions by bringing together imagination & analytics, emotions & equations, humanity & hard data in the moments that matter. 

As a Strategist at Colour, you’ll do more than plan and execute a campaign or brief; you’ll be fully immersed in your client’s world, even acting as their daily contact, providing strategic counsel and building trust over time. Yes, you’ll still be responsible for designing a system of digital and analogue touchpoints, with CTAs, conversion points, and creative messaging designed for the right moment on the right platform. Sometimes you’ll have to create an optimization process and a measurement framework, all in a way that helps clients ‘get it’ and see you as leading the way. So all the traditional things an agency Strategist does, but with the addition of being a trusted advisor for all parts of their business.

Colour is looking for a Digital Strategist that has a minimum of 3-5 years of digital agency planning and implementation experience. Are you obsessed with understanding the latest digital tools and how they impact marketing? Do people say you’re passionate and curious? Do you have a strong understanding of consumer journeys and and how digital content impacts decisions and is measured? If you answered “yes” to all of the above, you may be a perfect fit!

Responsibilities

Leading the implementation of client projects, collaborating across clients, teams, and platforms, and acting as an expert on several key accounts in the areas of website development, online advertising, social media, influencer communication, and more. You should be able to use research and performance data, coupled with a deep understanding of digital and social opportunities, to help provide powerful solutions to our client’s needs.  

You will:

  • Apply your strategic planning prowess to bring success to campaigns across owned, earned, and paid channels. Your analytical mind can juggle business planning, competitive analysis, brand positioning, messaging and a range of marketing and communication tactics.
  • Work closely with creative, production and media teams to produce project scopes, cost estimates and workback schedules. You’ll create and manage BCRs and forecasting reports, and actively search for business development opportunities within existing clients
  • Establish and grow strong client, team, and agency relationships and collaborate with agency partners
  • Continually monitor and anticipate client needs to identify areas of opportunity and risk
  • Participate, as required, in new business presentations
  • Oversee client reporting to ensure the analysis adheres to campaign objectives and that the insights inform the client’s business
  • Produce post-program documentation for internal and external use (learning that makes us better) 

Qualifications
A few things you’ll need for this position: 

  • A minimum of a Bachelor’s degree in marketing, advertising, media or communications is required
  • 4 or more years of related work experience specifically in digital marketing, including persona development, segmentation, strategic omni-channel and media planning
  • Experience in a client service, account management in a digital marketing agency
  • Cross-channel creative development and implementation, with a focus on digital (Media, Social, Email, Website, etc.) , including creative brief development for omni-channel campaigns
  • Social strategy and influencer relations experience
  • Strong client-management and budget management experience – clients see you as the “one to ask”
  • Strong quantitative and analytical skills — you can detect and translate a story behind the numbers/data
  • Excellent verbal and written communication skills, a demonstrated ability to translate and present complicated ideas in a simple and easy to understand yet inspirational/creative style
  • Exceptional critical thinking and problem solving abilities — ability to think unconventionally in proposing potential solutions or opportunities to issues
  • Proven ability to manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
  • Must have work credentials to work in Canada

Technical skills:
Experience working with a media team to plan and buy media, and with creative teams to produce everything from banner ads to brand videos and websites

Familiarity with:

  • Web analytics (e.g. Google Analytics, Omniture)
  • Social listening (e.g. Radian6, Sysomos, NUVI)
  • Data management (e.g. TapClicks, Caspio, Domo) & visualization (e.g. Tableau)
  • CRM / Inbound (e.g. HubSpot, gShift, Marketo)
  • Website building and maintenance experience
  • Understand the creative B2C and B2B use of the latest tools on social media platforms: Instagram, Facebook, Twitter, SnapChat, LinkedIn, Pinterest, etc.

Soft skills:

  • Solution-oriented, even, and especially, when under pressure
  • You’re organized with high attention to detail, proactive, and resourceful
  • An awesome, positive personality – you know how to be a good work colleague (friendly, direct and always professional and respectful)
  • Independent thinker, creative problem solver with attention to detail
  • Production and project management experience a plus!
  • Bonus skills (nice to have): 
    • Bilingual: English/French, English/Korean, English/Spanish
    • Google Analytics Certification (if you don’t have this yet, we’ll help you get it done)

Working conditions
Our offices are located in Halifax, Toronto and NYC, and our clients are mainly in North America. This role is based in Toronto and may require travel to our other offices and to a range of client locations, mostly within Canada. We’re dog-friendly, hold regular social activities and are always awash in the aroma of chocolate from our downstairs neighbour at King & Spadina, SOMA Chocolatemaker.

At Colour, we happily work at the intersection of humanity and hard data. We believe in pushing ourselves and everyone around to perform their best, and to laugh out loud as often as possible.

Compensation
Compensation will reflect your experience.

Get in touch
If this sounds like an environment you’d dig, we’d love to chat. Email careers@colour.ca with the subject line ‘Digital Strategist application’.

 

Supervisor | Media Strategy & Operations

Type: Full Time
Office Location: Halifax

Overview

Colour is a creative|social agency built for a connected world. Our culture is based on a curiosity about people, a desire to engage, co-creativity and the possibility of making a difference. We are driven by insights about people and a co-creative process rooted in the belief that great ideas can come from anywhere or anyone.

Colour Media focuses primarily on digital and social media strategy, planning, and execution, and is quickly growing in the areas of traditional media campaigns. Our team has remained a step ahead, leading the industry and delivering value to clients through innovative digital and social solutions. We pride ourselves on our ability to enter the world of our clients and to drive positive change for them. Through our offices in Halifax, New York and Toronto, we provide counsel to an eclectic range of clients, include fortune 100 companies across a range of dynamic industries including retail, education, non-profit, CPG, pharmaceutical and now cannabis.

Responsibilities

As Supervisor, Media Strategy & Operations for Colour Media, you will be responsible for overseeing a variety of projects as the senior paid media resource across a number of client accounts.

We are not highly structured within the senior team at Colour. We work together, providing our expertise to clients as well as individual team members by providing them with multiple touch points across the broader company. The Supervisor will have solid line reporting to Randy Newman, Vice President Media & Strategy. Chris Keevill, Paul Lockhard & Pamela Teh are also always readily accessible for support as well.

As Supervisor you WILL:

  • Lead the day-to-day operations of specific media accounts while developing, executing and monitoring the campaign system plans to ensure delivery against KPIs
  • Supervise & coach media strategists assigned to those accounts
  • Develop and implement process improvements within the media practice
  • Lead the planning and execution across traditional and digital paid media channels
  • Lead the process in optimizing the allocation of media investment across all digital media, including SEM, Programmatic Display, Video, Social, Mobile, etc. on assigned accounts
  • Work closely with Managing Partners, creative teams, development teams and other third party resources to bring social strategy and social campaigns to life
  • Ensure projects are happening on time and on budget with resources brought into specific jobs at the right time and through the right process
  • Ensure regular communication with clients through status calls, client meetings etc.
  • Occasional travel to Toronto, New York and possibly other markets may be required

 

About YOU:

  • 7+ years of digital media experience within an agency environment (full-service agency environment is a plus)
  • Certification on Google AdWords & Google Analytics is a plus
  • A deep understanding of programmatic media
  • Familiarity with ad servers and media reporting tools
  • Campaign experience within traditional media channels (broadcast, print, OOH) is preferred
  • Social Media campaign management experience is preferred
  • Undergraduate degree in Marketing, Management or Data Sciences
  • Strong written and presentation skills are essential

COMPENSATION
Compensation will reflect your experience.

GET IN TOUCH
If this sounds like something you’d like to do, we’d love to chat. Send us a resume, a description of your past work and a link to your favourite video right now.

Email mediajobs@colour.ca with the subject line “Supervisor Media Strategy” as appropriate.