Jobortunities

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Senior Consultant, Public Relations

Type: Full Time
Office Location: Halifax

Overview

The Senior Consultant is a skilled communicator with a proven track record in developing and executing public relations strategies in support of business objectives. As Senior Consultant, you will be responsible for the performance of the communications function, working with colleagues to ensure integrated communications planning, government affairs (federal, provincial and municipal), stakeholder relations and consumer PR strategies. The Senior Consultant will develop and execute communications strategies, including plans and tactics that position clients as thought leaders on issues related to their business and industry.

Responsibilities

  • Responsible for the oversight of client communications activities, including overseeing the development and distribution of public relations strategies, key messages, ensuring relationships with media are built and maintained, overseeing and/or preparing briefing notes, speaking materials, Q&As and news releases
  • Advises clients on how to manage media issues and oversees and/or provides training and support for media briefings and interviews
  • Develops and executes consumer focused marketing PR programs integrated across owned, earned and paid media
  • Works with clients to ensure accurate, comprehensive and consistent messaging/information and effective public affairs and communications practices
  • Works closely with other members of Colour’s team and clients to advise on issues management
  • Supports the preparation of reports, briefings and presentations for Colour and its clients
  • Contributes to organization planning and management processes
  • Other duties may be required as per the direction of the Vice President

QUALIFICATIONS

  • A recognized university degree with a specialization in communications, marketing or another related field to the position
  • At least ten (10) years of experience in strategic communications or public relations
  • Experience in designing, implementing, monitoring and measuring communications and public affairs strategies, campaigns and initiatives
  • Demonstrated issues management capabilities
  • Understanding digital communications, technologies and ad-tech tools
  • Excellence in media relations and nimbleness in working with digital and social media
  • Proven ability to help advise Senior Executives and Boards of Directors
  • Strategic and big picture thinking
  • Strong written communication skills, including the ability to communicate complex concepts in simple terms
  • High level of diplomacy and judgement
  • A team player with an aptitude for changing environments
  • Ability to travel

 

WORKING CONDITIONS

Our main offices are located in Halifax and Toronto with a start-up office in NYC. Our clients are based across North America and even in the Caribbean. This role is based in Halifax and will require travel to our other offices and to a range of client locations, mostly within Canada.

 

COMPENSATION

Compensation will reflect your experience.

 

GET IN TOUCH

If this sounds like something you’d like to do, we’d love to chat.

 

Send us your resume at PRjobs@colour.ca with the subject line “Senior Consultant, Public Relations.”

Digital Media Strategists

Type: Full Time
Office Location: Toronto or Halifax

Overview

We’re looking for two ambitious strategists to join our media team on a full-time basis.

We need someone who can manage a variety of projects as the day-to-day operations lead, while also being the primary point of contact for any Colour teams looking for project-related details on media campaigns.

Responsibilities

As a Digital Strategist for Colour Media, you will be responsible for overseeing a variety of projects as the key paid media resource for a number of clients.

The senior team at Colour is very approachable. We work together, providing our expertise to clients as well as individual team members. The Digital Strategists will report directly to Leonard Roberts, Director of Planning & Analytics. Chris Keevill, Paul Lockhard, Pamela Teh, Sarah Flynn and Randy Newman are also always accessible for support as well.

In this role you will:

  • Lead the day-to-day operations of specific media accounts while developing, executing and monitoring the campaign system plans to ensure delivery against KPIs
  • Develop and implement process improvements within the media practice
  • Lead the planning and execution across digital paid media channels, as well as occasionally across traditional media channels
  • Lead the process in optimizing the allocation of media investment across all digital media, including SEM, programmatic display, video, social, mobile, native, etc. on assigned accounts
  • Work closely with managing partners, creative teams, development teams and other third party resources to bring social strategy and social campaigns to life
  • Ensure projects are completed on time and on budget, bringing in resources into specific jobs at the right time and through the right process
  • Ensure regular communication with clients through status calls, client meetings, etc.
  • Visually create client presentation decks and reports, taking campaign data and transforming it into an insightful story for clients to share within their own organizations
  • Occasional travel to Toronto, New York and possibly other markets may be required

QUALIFICATIONS

Here are a few things you’ll need for this position:

  • A minimum of a Bachelor’s degree in marketing, advertising, media or communications is required
  • Two or more years of related work experience specifically in strategic planning or media planning
  • Cross-channel planning experience with a focus on both Digital (SEM, display, native, video) and Traditional (OOH, print, broadcast) media is required
  • Strong client-management and budget management experience
  • Strong quantitative and analytical skills — you can detect and translate a story behind the numbers/data
  • Excellent verbal and written communication skills, a demonstrated ability to translate and present complicated ideas in a simple and easy to understand yet inspirational/creative style
  • Exceptional critical thinking and problem solving abilities — ability to think unconventionally in proposing potential solutions or opportunities to issues
  • Proven ability to manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
  • Advanced Certification in one or more of the following platforms is a plus: Google Analytics, Google AdWords, Facebook Business/Ads Manager
  • Experience in some or all of the following digital platforms is preferred: Stackadapt, Twitter, Pinterest as well as any other relevant DSP or DMP
  • Experience in graphic design software such as Photoshop, Indesign, Illustrator or equivalent is a plus
  • Experience in planning tools such as IMS and Mediatools is a plus
  • Proficiency in Microsoft Office including Excel, PowerPoint and Word as well as other equivalent programs
  • Basic knowledge of programming language or WordPress is a plus
  • General knowledge of SEO is preferred
  • Familiarity with US, European, Australian or Caribbean markets is a plus
  • Successful completion of Colour Media’s written and analytics test is a requirement

WORKING CONDITIONS

Our main offices are located in Halifax and Toronto with a start-up office in NYC. Our clients are based across North America and even in the Caribbean. This role is based in Halifax and will require travel to our other offices and to a range of client locations, mostly within North America.

Around here, our focus is high performance and achievement. It’s about pushing yourself and everyone around you to perform at their best, day in and day out. During downtime there’s yoga — but we can also run hot. We happily work at the intersection of humanity and hard data and believe in earning everything we get.

COMPENSATION

Compensation will reflect your experience.

GET IN TOUCH

If this sounds like something you’d like to do, we’d love to chat. Send us a resume, a description of your past work and a link to your favourite video right now.

Email mediajobs@colour.ca with the subject line “Toronto Digital Strategist” or “Halifax Digital Strategist” as appropriate.

Senior Copywriter

Type: Full Time
Office Location: Halifax

Overview

Do you find yourself writing headlines as you fall asleep? Are you that one friend who annoyingly corrects people’s grammar? Do you love that feeling when you finally get to that “ah-ha” moment when brainstorming?

If so, you’d probably be a good fit for Senior Copywriter at Colour Halifax. We’re looking for a candidate who isn’t afraid to push creative boundaries and won’t stop at the first… second… or even third idea.

Responsibilities

As a small shop, we need someone with a breadth of skills. At a minimum you’ll need to write engaging copy that is strategic and compelling; but you’ll also be expected to:

  • Work closely with the Chief Creative Officers to ensure all ideas and copy are on strategy and stick to the established brand tone
  • Collaborate with the Senior Designer and account teams to produce creative solutions in all mediums—social media, mobile, print, packaging, websites, banners, etc.
  • Be able to adjust tone to any audience
  • Develop original campaign concepts for multiple projects simultaneously
  • Find opportunities to add value for our clients and grow business
  • Contribute to making Colour a fun and exciting place to be

QUALIFICATIONS
Here are a few things you’ll need to have:

  • A stellar portfolio
  • Kickass creativity
  • 5+ years of experience as an ad copywriter —preferably in an agency setting
  • A deep understanding of Microsoft Office Suite (Word, Powerpoint, Excel) as well as familiarity with Google Docs and Dropbox
  • Experience presenting and selling through concepts to clients
  • An ability to juggle between projects and meet tight deadlines
  • Solid understanding of different social media platforms and how ideas and concepts differ by channel
  • Advanced knowledge of advertising trends and current campaigns
  • A great sense of humour

And some nice-to-haves:

  • Personal experience in online content creation, like a blog, strong social media following
  • An understanding of the power of data from a creative perspective; including how to interpret a Google Analytics dashboard

COMPENSATION

Compensation will reflect your experience.

GET IN TOUCH

If this sounds like an environment you’d dig, we’d love to chat. Send us a resume, a link to your portfolio, and a link to your favourite online video to prove that you’ve read this entire job description.

Send your application to careers@colour.ca with the subject line ‘Senior Copywriter application’.

Supervisor | Media Strategy & Ad Operations

Type: Full Time
Office Location: Toronto

Overview

We’re looking for an ambitious supervisor to handle Strategy and Ad Operations on a full-time basis.

We need someone who can manage a variety of projects as the day-to-day operations lead, while also being the primary point of contact for any Colour teams looking for project-related details on media campaigns.

Responsibilities

As Supervisor, Media Operations for Colour Media, you will be responsible for overseeing a variety of projects as the senior paid media resource across a number of client accounts.

We are not highly structured within the senior team at Colour. We work together, providing our expertise to clients as well as individual team members by providing them with multiple touch points across the broader company. The Supervisor will have solid line reporting to Leonard Roberts, Director of Planning & Analytics. Chris Keevill, Paul Lockhard, Pamela Teh, Sarah Flynn, and Randy Newman are also always accessible for support as well.

In this role you will:

  • Lead the day-to-day operations of specific media accounts while developing, executing, and monitoring the campaign system plans to ensure delivery against KPIs
  • Develop and implement process improvements within the media practice
  • Supervise and coach media strategists assigned to those accounts
  • Lead the planning and execution across traditional and digital paid media channels
  • Lead the process in optimizing the allocation of media investment across all digital media, including SEM, Programmatic Display, Video, Social, Mobile, etc. on assigned accounts
  • Work closely with Managing Partners, creative teams, development teams, and other third party resources to bring social strategy and social campaigns to life
  • Ensure projects are happening on time and on budget with resources brought into specific jobs at the right time and through the right process
  • Ensure regular communication with clients through status calls, client meetings, etc.
  • Occasional travel to Halifax, New York, and possibly other markets may be required

QUALIFICATIONS

Here are a few things you’ll need for this position:

  • A minimum of a Bachelor’s degree. If your degree is in marketing, advertising, communications, consumer insights, or a related field, that’s a plus
  • 4 or more years of related work experience specifically in strategic planning or media planning
  • Cross-channel planning experience with a focus on Digital
  • Strong client-management and budget management experience
  • Strong quantitative and analytical skills — you can detect and translate a story behind the numbers/data
  • Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet inspirational/creative style
  • Exceptional critical thinking and problem solving abilities — ability to think unconventionally in proposing potential solutions or opportunities to issues
  • Proven ability to multitask and manage multiple projects effectively and work well under pressure to deliver high quality work within tight deadlines
  • Highly proficient in planning tools such as IMS and Mediatools; Microsoft Office including Excel, PowerPoint, and Word as well as other equivalent programs
  • Google Analytics, AdWords, DSP, or other relevant platform credentials is a plus

WORKING CONDITIONS

Our main offices are located in Halifax and Toronto with a start-up office in NYC; our clients are based across North America, and even in the Caribbean. This role is based in Toronto, and will require travel to our other offices and to a range of client locations, mostly within North America.

COMPENSATION

Compensation will reflect your experience.

GET IN TOUCH

If this sounds like something you’d like to do, we’d love to chat. Send us a resume, a description of your past work, and a link to your favourite video right now.

Email careers@colour.ca with the subject line ‘Strategy and Ad Operations application’.

Director of Strategy

Type: Full Time
Office Location: Halifax

Overview

Colour’s Director of Strategy will help to manage the explosive growth we have experienced in providing digital solutions to our clients.

The perfect candidate has grown up digital and has a minimum of 7 years of digital strategic planning experience. You are obsessed with knowing the latest and greatest digital trends, and are known to be passionate and curious. This ideal person will have a strong understanding of the interactive and digital realm – specifically, a strong understanding of consumers and target audiences and how they interact and engage with digital content. As well, you should have strong leadership, communication, presentation and interpersonal skills.  

This future team member leads the creative and media teams with planning initiatives from briefing to execution to reporting. You are the client’s most trusted advisor, providing proactive marketing solutions to their business. This person is equally a client advocate and an agency advocate, a motivated team player who aligns client and agency expectations and positions the agency to deliver great work on the client’s behalf.

Responsibilities

As a Director of Strategy you will collaborate across clients, teams, and platforms, and act as an expert on several key accounts in the areas of digital media, website development, online advertising, social media, mobile, and more. You should be able to use research data, coupled with a deep understanding of digital opportunities, to help provide powerful solutions to our clients.  

You’ll have an almost obsessive desire to ensure your research generates accurate and effective results. Often working closely with clients, it is important to give them confidence in your understanding of their business and in your own capabilities and campaign plans.

Additionally, you will diligently manage projects, timelines, resources, and budgets for multiple client accounts.

You will wear many hats, and need to look darn good in all of them. You’ll be doing:

Planning & Team Leadership

  • Provide strategic council and thought leadership for clients.
  • Research and gather data to develop well-informed strategic plans for clients.
  • Produce cohesive and intelligent plans and strategies to bring success to campaigns across owned, earned and paid channels. This can include strategic analysis, competition, positioning, messaging, tactics and budget.
  • Maintain a strong understanding of market dynamics, targeted client challenges, and competitive strategies.
  • Identify and evaluate key business partnerships and make recommendations.
  • Understand the client business, operations, and marketing strategies and how these relate to media and communication strategies including trends, issues, and position papers.
  • Inspire and lead the team in the development of creative, innovative, and on-strategy marketing solutions grounded in insight.
  • Establish and grow strong client, team, and agency relationships.
  • Collaborate with agency partners to develop ideas aligned to client strategy.
  • Continually monitor and anticipate client needs, identifying areas of both opportunity and risk with regards to achieving business objectives, and increase the value of Colour’s service.
  • Provide leadership in areas of training, educating, and motivating towards higher levels of performance.
  • Actively and effectively present ideas to expand service offering and enhance positioning of the agency.
  • Support integration across unit and functional lines at Colour.
  • Attending industry seminars and presentations to improve professional development.
  • Pursue new business opportunities and participate as required in new business presentations.
  • Maintain a close working relationship with your direct report to develop proposals and present ideas.

Project Management, Production and Social Engagement

  • Act as primary point of contact between agency and clients.
  • Act as internal gatekeeper for client objectives and strategic vision.
  • Remain knowledgeable at all times about the status of projects and ensure work is completed accurately and on time.
  • Take responsibility and leadership for end-to-end execution of client projects on time and within budget.
  • Create project estimates, workback schedules, and other supporting documentation.
  • In some cases, act as agency producer for content production.  In other cases, lead an agency producer.
  • Lead content marketing/publishing executions. In some cases, write content and create posts and at other times, lead teams that publish.
  • When Colour is responsible for social/digital customer engagement, you will at times develop the social playbook, you will oversee resources that are responsible for executing on a social playbook and you will be accountable to the client for reaching service level agreements (SLA).
  • Oversee client reporting to ensure that the analysis adheres to the campaign’s strategic objectives and that the insights communicated in the report inform the client’s business.
  • Maintain a two-way dialogue with internal team members on expectations and results.
  • Manage all aspects of a project budget and initiate documentation process for Change Requests (where necessary).
  • Flag recommendations regarding process issues to your direct report or client-owner for resolution.
  • Produce post-mortem documentation for internal and external purposes.
  • Act as owner and liaison for any external supplier or partner relationships.

Financial Management

  • Manage budgets and project scopes; ensure accurate and profitable project estimates are shared with, and approved by, clients.
  • Ensure accurate and timely billing process and debt collecting.
  • Create and manage BCRs and forecasting reports.
  • Ensure optimal agency profitability on clients with a target utilization rate of 80%.
  • Actively search for business development opportunities within existing clients.

Having, and maintaining, an in-depth understanding of:

  • Digital marketing practices
  • Content marketing and production
  • Best practices in social customer engagement and social service
  • Sales, pitches, presentations, persuasion
  • Modern media: Facebook, YouTube, Twitter, Instagram, Pinterest, Quora, Reddit, Medium, etc
  • Modern metrics across owned, earned and paid: Conversion, amplification, ROI/economic value of investments, etc
  • Advertising
  • Branding
  • Traditional media: radio, TV, print, packaging, OOH

QUALIFICATIONS

Here are a few things you’ll need for this position:

  • A minimum of 7 years experience in a relevant role
  • A proven track record in developing strategic plans that benefit the client
  • A good knowledge of the media and how strategic planning influences it
  • Excellent written and verbal communication skills
  • Excellent grasp of data analytics and expert at communicating insights derived from analysis
  • The ability to make complex subjects understandable
  • The drive to be successful and perform well in all aspects of your strategic work
  • The flexibility to work over a number of projects and balance your workload
  • History of building positive lasting client relationships
  • Demonstrated ability to develop integrated marketing communication plans encompassing all forms of media
  • Demonstrated ability to manage and develop staff
  • Ability to drive projects from conception to completion; project management experience and strong presentation skills a must
  • Experience/involvement in new business planning and presentations preferred
  • Independent thinker, creative problem solver with attention to detail
  • Ability to translate data into insights for designing client communication strategies
  • Strong negotiation skills
  • A passion and capacity for endless learning
  • The ability to thrive amid ambiguity
  • An ownership mentality — no one will be holding your hand
  • An awesome, positive personality

The nice-to-haves

  • Media buying experience
  • Above average Excel skills (e.g. you’ve used VLOOKUP before)
  • Software experience:
    • Web analytics (e.g. Google Analytics, Omniture)
    • Social listening (e.g. Radian6, Sysomos, NUVI)
    • Data management (e.g. TapClicks, Caspio, Domo)
    • Data visualization (e.g. Tableau)
    • CRM/Inbound (e.g. HubSpot, gShift, Marketo)
    • Time Reporting (Harvest)
  • VBA skills
  • Automation experience (e.g. using APIs, writing scripts, or macros)
  • Entrepreneurial skills or experience
  • Website building and maintenance experience

Ok, those were all skill-based. Here’s a bit more about the type of person we’re looking for:

  • You’re proactive
  • You can work independently but you’re ultimately a team player
  • You’re able to prioritize tasks like a boss
  • You love to instruct and inspire
  • You’re resourceful and able to execute
  • You’re solution-oriented, even and especially, when under pressure
  • You’re organized with high attention to detail
  • You’re hungry, humble, honest, happy, smart, and driven to create something new

WORKING CONDITIONS

Our main offices are located in Halifax and Toronto with a start-up office in NYC; our clients are based across North America, and even in the Caribbean. Our ideal candidate will be based in our head office in Halifax.

Around here our focus is high performance and achievement. It’s about pushing yourself and everyone around you to perform at their best day in and day out. We run hot, but we offer yoga twice a week to keep us grounded.  We happily work at the intersection of humanity and hard data and believe in earning everything we get.

COMPENSATION

Compensation will reflect your experience.

GET IN TOUCH

If this sounds like an environment you’d dig, we’d love to chat. Send us a resume, a description of your past work, and a link to your favourite online video to prove that you’ve read this entire job description. Email careers@colour.ca with the subject line ‘Director of Strategy application’.