Jobortunities

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Digital Strategist

Type: Full Time
Office Location: Toronto or Halifax

Overview

TYPE: Full-time

LOCATION: Preference for Toronto, ON, but all open to remote candidates from across Canada 

DIGITAL STRATEGIST

Colour’s Digital Strategist helps to manage the explosive growth we have experienced in providing digital solutions to our clients.

The perfect candidate has grown up digital and has a minimum of 2 years of digital strategic planning experience. They are obsessed with knowing the latest and greatest digital trends and are known to be passionate and curious. This ideal person will have a strong understanding of the interactive and digital realm – specifically, a strong understanding of consumers and target audiences and how they interact and engage with digital content. As well, they should have strong organizational, analytic, communication, presentation, and interpersonal skills.  

Qualifications

Here are a few things you’ll need for this position: 

  • A minimum of 2 years experience in a relevant role
  • Digital Media buying experience across all popular digital channels, including SEM, programmatic display and video, native, OTT, DOOH
  • A good knowledge of the media ecosystem and how strategy planning influences it
  • Excellent written and verbal communication skills
  • Excellent grasp of data analytics and expert at communicating insights derived from analysis.
  • The flexibility to work over a number of projects and balance your workload
  • Demonstrated ability to develop integrated marketing communication plans encompassing all forms of media
  • Ability to drive projects from conception to completion; project management experience and strong presentation skills a must
  • Independent thinker, creative problem solver with attention to detail
  • Ability to translate data into insights for designing client communication strategies
  • Strong negotiation skills
  • A passion & capacity for endless learning
  • An awesome, positive personality

The nice-to-haves 

  • Above average Excel skills (e.g. you’ve used VLOOKUP before)
  • Software experience:
    • Web analytics (e.g. Google Analytics, Adobe Analytics, Omniture)
    • Social listening (e.g. Radian6, Sysomos, NUVI)
    • Data management (e.g. TapClicks, Caspio, Domo)
    • Data visualization (e.g. Tableau)
    • CRM / Inbound (e.g. HubSpot, gShift, Marketo)
    • Time Reporting (Harvest)
  • Healthcare Marketing Experience
  • Automation experience (e.g. using APIs, writing scripts, or macros)
  • Experience writing/creating social media content

Ok, those were all skill-based. Here’s a bit more about the type of person we’re looking for

  • You’re proactive
  • You can work independently but you’re ultimately a team player
  • You’re resourceful and able to execute
  • You’re solution-oriented, even and especially, when under pressure
  • You’re organized with high attention to detail
  • You’re hungry, humble, honest, happy, smart, and driven to create something new 

Working conditions 

Our main offices are located in Halifax and Toronto with a start-up office in NYC; our clients are based across North America, and even in the Caribbean. Our ideal candidate will be based in Toronto, but as the  company now mostly operates remotely, we are open to candidates from across Canada willing to work in EST or AST.\ 

Around here our focus is high performance and achievement. It’s about pushing yourself and everyone around you to perform at their best day in and day out. During downtime there’s yoga and a mini keg — but we can also run hot. We happily work at the intersection of humanity and hard data and believe in earning everything we get.

Compensation

Compensation will reflect your experience.

Get in touch

If this sounds like an environment you’d dig, we’d love to chat. Send us a resume, a description of your past work, and a link to your favourite online video to prove that you’ve read this entire job description.

Email careers@colour.ca with the subject line ‘Digital Strategist’ Application

Responsibilities

  • Digital Strategy and Planning: For select client accounts, you will be involved in the strategic planning that covers brand discovery, setting objectives and KPIs, journey mapping and channel planning
  • Customer Service and Account Management: For select client accounts, you will be the client’s strategic point of contact within Colour, ensuring that deliverables are not only met but exceeded, and that the strength of those client relationships grows.
  • Digital media buying/management. Managing the inputs and outputs of SEM, display, video, and native campaigns via programmatic and manual means. You will have a handle on not only the data output, but the strategy and direction that goes into these programs.
  • Social Media: Manage the creation of original social content for clients, social strategy and writing briefs, working closely with copywriters and designers to deliver on-brand and on-brief content. Upload and schedule social content adhering to channel best practices, curate and post relevant content for our client’s social channels, and occasionally modify images and copy to be posted during live events.
  • Community Management: When required, interact with our clients’ communities for the purpose of providing customer service (including answering questions and/or escalating to the proper channels), removal of spam, and to manage and grow our clients’ social communities on a regular basis in order to grow engagement.  
  • Analytics: Monitor media performance across paid and social channels, and provide feedback and input into client reports, and continually investigate ways to improve on those metrics.
  • Digital Media Education: As a specialist, participate in lunch-and-learns, attend webinars and continually look for ways to increase and share digital media marketing knowledge.
  • Reporting: Feedback and input into client reports, and continually investigate ways to improve on those metrics.

Please note: As this is a North American firm, you are expected to maintain an up-­to-­date passport.

Director of Strategy

Type: Full Time
Office Location: Toronto or Halifax

Overview

TYPE: Full-time

LOCATION: Preference for Toronto, ON, but all open to remote candidates from across Canada

DIRECTOR OF STRATEGY

Colour’s Director of Strategy helps to manage the explosive growth we have experienced in providing digital solutions to our clients.

The perfect candidate has grown up digital and has 5 to 7 years of digital strategic planning experience. They are obsessed with knowing the latest and greatest digital trends and are known to be passionate and curious. This ideal person will have a strong understanding of the interactive and digital realm – specifically, a strong understanding of consumers and target audiences and how they interact and engage with digital content. As well, they should have strong leadership, communication, presentation, and interpersonal skills.

This future team member leads the creative and media teams with planning initiatives from briefing to execution to reporting. They are the client’s most trusted advisor, providing proactive marketing solutions to their business. This person is equally a client advocate and an agency advocate, a motivated team player who aligns client and agency expectations and positions the agency to deliver great work on the client’s behalf.

Qualifications:

Here are a few things you’ll need for this position:

  • A minimum of 5 years experience in a relevant role
  • A proven track record in developing strategic plans that benefit the client
  • Digital Media buying experience across all popular channels, including SEM, programmatic display and video, native, OTT, DOOH
  • Good knowledge of paid media and how strategy planning influences it
  • Excellent written and verbal communication skills
  • Excellent grasp of data analytics and expert at communicating insights derived from analysis.
  • The ability to make complex subjects understandable
  • The drive to be successful and perform well in all aspects of your strategic work
  • The flexibility to work over a number of projects and balance your workload
  • History of building positive lasting client relationships
  • Demonstrated ability to develop integrated marketing communication plans encompassing all forms of media
  • Demonstrated ability to manage and develop staff
  • Ability to drive projects from conception to completion; project management experience and strong presentation skills a must
  • Experience/involvement in new business planning and presentations preferred
  • Independent thinker, creative problem solver with attention to detail
  • Ability to translate data into insights for designing client communication strategies
  • Strong negotiation skills
  • A passion & capacity for endless learning
  • The ability to thrive amid ambiguity
  • An ownership mentality — no one will be holding your hand
  • An awesome, positive personality

The nice-to-haves:

  • Above average Excel skills (e.g. you’ve used VLOOKUP before)
  • Software experience:
    • Web analytics (e.g. Google Analytics, Adobe Analytics, Omniture)
    • Social listening (e.g. Radian6, Sysomos, NUVI)
    • Data management (e.g. TapClicks, Caspio, Domo)
    • Data visualization (e.g. Tableau, Google Data Studio)
    • CRM / Inbound (e.g. HubSpot, gShift, Marketo, Segment)
    • Time Reporting (Avaza)
  • Healthcare Marketing Experience
  • Automation experience (e.g. using APIs, writing scripts, or macros)
  • Entrepreneurial skills or experience
  • Website building & maintenance experience

Ok, those were all skill-based. Here’s a bit more about the type of person we’re looking for:

  • You’re proactive
  • You can work independently but you’re ultimately a team player
  • You’re able to prioritize tasks like a boss
  • You love to instruct and inspire
  • You’re resourceful and able to execute
  • You’re solution-oriented, even and especially, when under pressure
  • You’re organized with high attention to detail
  • You’re hungry, humble, honest, happy, smart, and driven to create something new

Working conditions

Our main offices are located in Halifax and Toronto with a start-up office in NYC; our clients are based across North America, and even in the Caribbean. Our ideal candidate will be based in Toronto, but we are open to candidates from across Canada.

Compensation

Compensation will reflect your experience.

Get in touch

If this sounds like an environment you’d dig, we’d love to chat. Send us a resume, a description of your past work, and a link to your favourite online video to prove that you’ve read this entire job description.

Email careers@colour.ca with the subject line “Director of Strategy Application”

Responsibilities

As a Director of Strategy you will collaborate across clients, teams, and platforms, and act as an expert on several key accounts in the areas of digital media, website development, online advertising, social media, mobile, and more. You should be able to use research data, coupled with a deep understanding of digital opportunities, to help provide powerful solutions to our client’s needs.

You’ll have an almost obsessive desire to ensure your research generates accurate and effective results. Often working closely with clients, it is important to give them confidence in your understanding of their business and your own capabilities and campaign plans.

Additionally, you will diligently manage projects, timelines, resources, and budgets for multiple client accounts. While wearing many hats, you’ll be overseeing:

Systems Planning & Team Leadership

At Colour we refer to system planning as the full spectrum of understanding consumers, a plan that maps out creative strategy, media plans, and the customer journey from awareness to conversion and ongoing engagement. Day-to-day responsibilities include:

  • Providing strategic counsel and thought leadership for clients
  • Producing cohesive and intelligent plans and strategies to bring success to campaigns across owned, earned, and paid channels. This can include strategic analysis, competitive analysis, positioning, messaging, tactics, and budget
  • Maintaining a strong understanding of market dynamics, targeted client challenges, and competitive strategies
  • Continually monitor and anticipate client needs, identifying areas of both opportunity and risk with regards to achieving business objectives, and increase the value of Colour’s service

Project Management, Production, and Social Engagement

  • Act as the primary point of contact between agency and clients
  • Act as internal gatekeeper for client objectives and strategic vision
  • Take responsibility and leadership for end-to-end execution of client projects on time and within budget
  • Oversee client reporting to ensure that the analysis adheres to the campaign’s strategic objectives and insights communicated in the report inform the client’s business
  • Maintain a two-way dialogue with internal team members on expectations and results

Media Campaign Management

  • Lead the day-to-day media strategy & operations of select client accounts, guiding Strategists as they plan, execute, optimize, aggregate, and analyze all sources of campaign data across Owned, Earned, and Paid media
  • Acting as the trusted, strategic resource and digital marketing consultant to key clients
  • Lead the process in optimizing the allocation of media investment across all digital media, including SEM, Programmatic Display, Video, Social, Mobile, etc. on assigned accounts
  • Ownership of the reporting and analytics product on each of your accounts, overseeing, guiding, and collaborating with the Strategists on all campaign analytics and the production of reports
  • Innovation, namely:
    • Evaluating existing media processes and developing and implementing improvements, where applicable
    • Evaluating leading media planning and measurement tools and incorporating them into the agency practice, where appropriate

Having, and maintaining, an in-depth understanding of:

  • Digital marketing practices
  • Content marketing and production
  • Best practices in social customer engagement and social service
  • Sales, pitches, presentations, persuasion
  • Modern media: Facebook, YouTube, Twitter, Instagram, Pinterest, Tik Tok, Reddit, etc.
  • Modern metrics across owned, earned, and paid: Awareness, Engagement, Conversion, ROI/economic value of investments, etc
  • Advertising
  • Branding
  • Traditional media: radio, TV, print, packaging, OOH is not essential, but a plus