Accelerating Digital Marketing for a Global Medical Device Company

In October 2022, Colour embarked on an exciting partnership with a prominent medical device company. Our mission: to revolutionize their media strategy and execution, stepping in as their trusted agency.

The Challenge

Before Colour’s intervention, our client’s marketing efforts were anchored in traditional channels — stand-alone websites and email campaigns. However, crucial conversions remained elusive due to inadequate tracking and inconsistent measurement.

Our Approach

Colour pivoted towards a digital-first campaign, emphasizing standardized measurement and conversion-based optimizations. Armed with data-driven insights, we crafted a strategic plan that would redefine success for our client.

Results

1. Conversion Surge

Within the initial three months of executing our digital campaign—focused on display advertising and search engine marketing (SEM)—Colour achieved remarkable results. We drove over 3,000 primary conversions, surpassing industry averages by over 300%.

2. Programmatic Power

Introducing programmatic advertising injected dynamism into the campaign. By leveraging real-time bidding and precise targeting, we achieved unprecedented efficiency. Notably, we slashed the average CPM by 90% during the first year while simultaneously improving performance benchmarks.

Website Metrics

Colour’s impact extended beyond conversions. Our efforts garnered an 83% increase in website traffic, propelling our client’s online presence forward amongst key stakeholders. Key site metrics included a significantly increased average time-on-site and a 100%+ surge in new users.

Conclusion

Colour’s collaboration with our medical device client exemplifies the power of data-driven strategies and innovative thinking. As we continue this journey, we remain committed to elevating their brand and driving meaningful results.