What started as a branding project grew into an adult-sized, mix-breed engagement.

Corey Nutrition was coming out with a brand new grain free dog food and needed a brand. What began as creating a name and visual identity soon turned into package design, brand strategy, market research, a website, a multi-province POS launch, in-store and street-level activations, influencer outreach, programmatic media planning and buying, multi-platform social strategy, and ongoing community management. Plus, the success of the launch lead to a full rebrand for Corey Nutrition, a brand refresh for their ProSeries line, and future plans to revitalize their pro line, Inukshuk. It’s like they say — they really do grow up fast.