They asked for a video for their service centre, we gave them a story with a lot of heart.
When Mazda wanted a video for their service centres, we said: yes, and what else can it be? They needed shots of mechanics and reminders to get your car serviced. We gave them a story that was more heart than headlight. The videos explore ‘coming home to Mazda’. They draw on the feeling of coming home to the familiar, trusted faces of your Mazda family. Beyond service centres, the series were extended to emails, trade shows, preroll, and their YouTube channel. Get the word out; it’s time to come home.