Creative digital agency Colour is seeing its president Savior Joseph join one of the agency’s major clients, Aurora Cannabis.

Joseph is becoming the company’s Senior Vice President, Global Marketing (, where he will lead marketing initiatives for Aurora products around the world.  The new role will include building world-class brands that resonate with consumers across key markets, expanding and overseeing the marketing team and creating unique experiences for a wide range of audiences.  

Aurora is one of Canada’s leaders in producing medical marijuana, is preparing for the legalization of the product for recreational use in July 2018 and owns four production facilities in Mountain View County, Alberta, Edmonton International Airport, Pointe Claire, Quebec and Lachute, Quebec.  The company is also investing in and/or acquiring other companies in Canada, Australia and Europe.

“One of the realities of having Colour’s best people working with national and international clients is that our clients want to have them full-time,” said Chris Keevill, Chief Executive Officer of Colour.  “The entire Colour team is so proud of the vote of confidence Aurora has placed in our friend and colleague Savior Joseph.  We will miss his spirit, drive and can-do attitude, but we are looking forward to working closely with him as our client to help Aurora on its path for global business growth.”

Joseph joined Colour in 2007, becoming the firm’s president last year.  In addition to Aurora, Joseph has built account teams at Colour that have helped clients like Nestlé Canada, GlaxoSmithKline (GSK) Canada, Argus Group (Financial), AstraZeneca, Agropur, Post foods and Mazda Canada solve complex communications challenges.  

“One of the most attractive aspects of this new leadership role with Aurora is being part of building a new company and a new industry in a socially responsible way,” said Joseph.  “Having helped Colour achieve its best year in a decade thanks to great clients, great work and great people, I feel the time is right to take on a new opportunity.”

Colour’s Joseph begins his new role at Aurora on February 1.  He will be based out of the company’s office in Toronto, but will continue to call Nova Scotia home, living with his family in Halifax.

With Joseph’s departure, Toronto-based Vice President Pamela Teh will join the agency’s managing partner group, which also includes Keevill, President Colour PR, Rob Batherson, and Senior Vice President Sarah Flynn.  Colour is a creative digital agency with offices in Toronto, Halifax and New York.