We proved that a pure-play digital strategy could get even sweeter results.
Agropur was launching 3 new flavours of ice cream. In the past, they relied solely on costly traditional plays to reach their target numbers — but not this time.
To start, we developed a national campaign centred on the idea that for all of life’s moments, big and small, ‘we’ve got a flavour for that’. We mapped out a system plan and consumer journey that included programmatic media, adwords, video, social, and digital coupons to drive people to the campaign hub, Facebook. By focusing on performance, and continuously tuning our media allocation, we exceeded our targets and in the end, we met — and surpassed — the results once achieved using traditional for 2/3 the cost. Cool, right?