COLOUR LAUNCHES SOCIAL MEDIA PRACTICE AND
STRATEGIC PARTNERSHIP WITH RADIAN6

• Online social media is growing rapidly. For example, over 200,000 new users are signing up to Facebook every day and in many Canadian markets – including Atlantic Canada – 1 in 4 people are Facebook users.
• Blogs, social networking sites, wikis, video sharing sites, social shopping sites, and news aggregates are all contributing to the online conversation being had about businesses and organizations. In addition to Facebook and MySpace, examples include Wikipedia, del.icio.us, TripAdvisor, YouTube, and Digg.
• Colour’s social media practice perfectly integrates with its ‘closer to the customer’ approach, allowing clients to tap into and participate in these online conversations.
• In conjunction with the social media practice launch, Colour is announcing a strategic partnership with Radian6. Radian 6 is a leading developer of social media monitoring technology based in Fredericton, New Brunswick.
• The Social Media practice covers three areas of expertise: public relations, marketing, and internal communications.
• Social media public relations manages reputations online, engaging online media and key influencers in a way that allows clients to share their side of the story, and monitoring all forms of social media through the use of the innovative Radian6 technology, which continually monitors and analyzes online conversations about a client’s brand.
• Social media marketing leverages social media to ignite brand-building conversations online by combining the right strategy with the right tools, then monitoring results through new technologies like Radian6.
• Social media internal communications helps organizations make sense of the impact social media use by their employees is having on their business while developing guidelines around their use of the technology.

From Marcel LeBrun, CEO of Radian6
“We are very pleased to play a key part of Colour’s social media strategy. By monitoring clients’ brands and their industries in social media, Colour will further its capabilities to discover online trends, uncover influential sites, track the effectiveness of campaigns, and engage where the on-topic discussions are happening in real-time.”

From Jeremy Jackson, VP of Marketing, Killam Properties Inc.
“Over the past year, we’ve worked with Colour on our two major campaigns.  In both cases, they developed breakthrough ideas that have delivered results and generated interest in Killam’s apartments without having to rely on traditional advertising.  By integrating social media strategy into our campaigns, our target audience is taking it upon themselves to spread the word about Killam using social websites like Facebook and others.”

From Jim Mills, President & CEO of Office Interiors  
“The social media space tends to operate on a different set of communication rules than we’re used to in traditional marketing and public relations.  In launching lovethewayyouwork.ca, we’re looking to start a broader, 2-way conversation about how to make workplaces that simply work better for everyone in them.  We’re just getting started, and Colour’s strategic guidance combined with their Web 2.0 know-how is absolutely invaluable.”