Programmatic Media

Colour’s trading desk uses programmatic buying to reach your audience efficiently. We don’t only rely on machine learning and algorithms (although, admittedly, the tech is pretty cool) — our experienced traders sweat the small stuff, constantly optimizing so you don’t have to.

Want to work with us on your next programmatic media project? Send your media questions and requests to:

Randy Newman
Vice President | Media
randy@colour.media

Use Colour Media if you are just getting started, scaling up but can’t meet minimums, or if you want to use us as a pace car to keep your AOR’s performance at the highest level.

Our media practice is built on 4 pillars:

COME TO US FOR:

  • SEO/SEM
  • Social ads
  • Display ads
  • Mobile ads
  • Video ads, pre-roll
  • Native ads

Technology

In the programmatic space, our partner AppNexus is the world’s leading independent ad tech platform, further powered by the proprietary machine learning algorithm, Pontiac by Programmatic Mechanics.

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Trading

Because we’ve got the human expertise of some the world’s best traders at our disposal, we can consistently deliver results with an emphasis on performance and exceeding conversion goals.

Transparency

The programmatic space is littered with players that don’t disclose their margins and advertisers often don’t know the true cost of the inventory that makes up their campaigns. Our team is unique in showing you the true value on every impression purchased so you can more accurately plan and determine a campaign’s ROI. We also take fraud very seriously and use a combination of Integral Ad Science, AppNexus’ Alenty, Double Verify, and MOAT to monitor campaigns.

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Reporting

Our content performance practice is powered by gShift Labs and provides marketers with what they need most: campaign learnings and the recommendations needed to make informed business decisions. The focus of our reports isn’t on raw data (don’t worry, we’ll still give it to you in the appendix) — it’s on insights.